Top Ads on OneUnited Bank

OneUnited Bank Background Introduction:

We are America's largest Black-owned bank. We're working to help develop urban communities across the nation & to build Black economic power in America.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OneUnited Bank has been advertising and marketing on Facebook for many years. And OneUnited Bank has placed 163 of ads on the Facebook platform in the last month. In the past few years,OneUnited Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OneUnited Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OneUnited Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OneUnited Bank.


1.OneUnited Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OneUnited Bank  OneUnited Bank  OneUnited Bank
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

OneUnited Bank Marketing Objectives Analysis: 

OneUnited Bank has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OneUnited Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OneUnited Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Simply Tap to Pay!  You Are Royalty! #BankBlack #GetTheCard #BankBlack | Get the Queen Visa® Debit Card 
Ad Copy Text  Introducing the BankBlack Card! Now you can BankBlack and get paid 2 days early. #BankBlack #EarlyPa...  no setting  no setting
Link Description  Get access to over 30,000 surcharge free ATM's #BankBlack  Get the King Visa Debit Card with access to over 30,000 surcharge free ATMs.  Apply now and get your #BankBlack Visa Debit or ATM card today.
Website Link
Text Word Count 101  0  0
Like 2895  0  0

OneUnited Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OneUnited Bank Top 1 ads got 2895 likes. OneUnited Bank uses a sentence with the finishing touch title: “Simply Tap to Pay!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OneUnited Bank shared 101 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OneUnited Bank should continue to optimize the ad content.

3.OneUnited Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2019-11-20-2020-06-16  2019-08-08-2020-06-12  2019-08-22-2020-06-12
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OneUnited Bank are successful.

OneUnited Bank Creative Analysis: 

OneUnited Bank placed a Video ad in 2019-11-20-2020-06-16, and got 2895 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OneUnited Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OneUnited Bank has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OneUnited Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-20-2020-06-16  2019-08-08-2020-06-12  2019-08-22-2020-06-12
During  210 days  310 days 296 days 
Like  2895  0  0
Share  1093  0  0
Comment  304  0  0

Advertising effectiveness is a direct manifestation of advertising. OneUnited Bank ‘s Top 1 ad received 2895 likes, 1093 shares, 304 comments in just 210 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OneUnited Bank, helping OneUnited Bank to grasp the ad data more clearly.