Top Ads on OneCause

OneCause Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OneCause has been advertising and marketing on Facebook for many years. And OneCause has placed 101 of ads on the Facebook platform in the last month. In the past few years,OneCause has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OneCause on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OneCause. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OneCause.


1.OneCause Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OneCause  OneCause  OneCause
Page Categories  Software Company  Charity Organization  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

OneCause Marketing Objectives Analysis: 

OneCause has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OneCause best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OneCause Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The Nonprofit Guide To Virtual Fundraising In 2020  Every $1,000 raised = Up To 10,000 Meals for Hungry Kids OneCause Text2Give® Mobile Donation Software 
Ad Copy Text  Nonprofits must remain flexible in today’s changing landscape and find new ways to continue fundra...  no setting  no setting
Link Description  Whether it’s part of a planned attempt to grow online, or in reaction to an unforeseen change affecting your event – nonprofits need a virtual fundraising plan.  Sign up now and you’ll get No Kid Hungry swag and a marathon training plan!  Easy keyword set-up, customizable donations amounts, seamless donor data collection & email receipts, direct deposit of funds within days not weeks, scoreboards to engage live crowds.
Website Link
Text Word Count 334  0  0
Like 165  0  0

OneCause Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OneCause Top 1 ads got 165 likes. OneCause uses a sentence with the finishing touch title: “The Nonprofit Guide To Virtual Fundraising In 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OneCause shared 334 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OneCause should continue to optimize the ad content.

3.OneCause Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-03-2020-06-18  2020-05-21-2020-06-14  2020-06-09-2020-06-14
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OneCause are successful.

OneCause Creative Analysis: 

OneCause placed a Image ad in 2020-06-03-2020-06-18, and got 165 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OneCause Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  Filipino  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OneCause has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OneCause Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-05-21-2020-06-14  2020-06-09-2020-06-14
During  16 days  25 days 6 days 
Like  165  0  0
Share  60  0  0
Comment  16  0  0

Advertising effectiveness is a direct manifestation of advertising. OneCause ‘s Top 1 ad received 165 likes, 60 shares, 16 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OneCause, helping OneCause to grasp the ad data more clearly.