Top Ads on One Beer

One Beer Background Introduction:

Mennyei sörök a Corvin negyedtől néhány percre! Skálázd végig a legnagyobb klasszikusokat: a könnyed lágertől az aranybarna IPÁ-n és a mélyvörös porteren át a karakteres feketéig!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

One Beer has been advertising and marketing on Facebook for many years. And One Beer has placed 99 of ads on the Facebook platform in the last month. In the past few years,One Beer has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for One Beer on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for One Beer. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from One Beer.

BigSpy

1.One Beer Top 3 Ads Basic Understanding

   top1  top2  top3
Name  One Beer  One Beer  One Beer
Page Categories  Community Organization  Community Organization  Community Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

One Beer Marketing Objectives Analysis: 

One Beer has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. One Beer best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.One Beer Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join Our FREE Challenge To Take A Break From The Booze And Live Life Better  Join Our FREE Challenge To Take A Break From The Booze And Live Life Better OneYearNoBeer 
Ad Copy Text  “In one week I saved £120, spent more quality time with my kids than ever before, had a full nigh...  Hey there, I saw you showed interest in signing up to one of our alcohol-free challenges and taking ...  no setting
Link Description  We’ll give you all the support and help you need to overcome the biggest obstacles and struggles most people face when giving up the alcohol.  Join Our Free 5 Day Alcohol Free Challenge  "For about 12 to 18 months I had suspected that my drinking was becoming too much of a priority in my life. I had always been a party girl at weekends, and everyone knew I liked a ’good’ drink. However, in 2014, my life changed as I welcomed my first daughter to the world, followed by my second daughter in 2016. Suddenly my life was different in ways I had never expected. Whilst this was for the better, I was often finding that at the end of a day parenting, I would reward myself with a glass of wine. I also work in a demanding full-time job. This, along with raising a young family - I found myself reaching for a bottle of wine every night. A glass became a bottle most nights and more on weekends. Rare nights out ended in me blacking out, not remembering what had happened and horrific hangovers. In the 6 months prior to signing up for One Year No Beer I noticed that I was starting to drink earlier in the day at weekends, and continue for longer. Any social activity was influenced by me and always involved a way to have a drink. On my daily commute home, I would battle for an hour telling myself ‘Tonight is the night I won’t have a drink’ only to pull up at the local shop and buy more wine for the evening. I thought this was a normal existence, that everyone behaved like this and that I deserved this wine as no one could possibly understand all the pressure that I was under. What I realise now so clearly is that pouring that wine into my body every night was creating the anxiety, the stress and the self-imposed ‘pressure’. In the lead up to Christmas 2019 - after another party where I had overindulged - I lay hungover all day and thought ‘There must be more to life than this. My family deserve better than this.’ I had piled on weight; my family were getting frustrated and deep down I was also concerned that my daily treat and my ‘me time’ had become a prison that I was trapped in. When I eventually summoned the courage to sign up to One Year No Beer, I felt desperate and terrified but also determined that th
Website Link  www.oneyearnobeer.com  www.oneyearnobeer.com  www.oneyearnobeer.com
CTA  LEARN_MORE    
Text Word Count 1494  1843  0
Like 190  35  0

One Beer Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. One Beer Top 1 ads got 190 likes. One Beer uses a sentence with the finishing touch title: “Join Our FREE Challenge To Take A Break From The Booze And Live Life Better”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. One Beer shared 1494 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. One Beer should continue to optimize the ad content.

3.One Beer Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-23-2020-06-17  2020-04-16-2020-06-17  2020-06-17-2020-06-17
Landing Page Link  https://www.oneyearnobeer.com/free-challenge?utm_source=facebook&utm_medium=cpc&utm_term=OYNB149/6+-+A22&utm_content=OYNB149/6+-+C1/IM2/H1+-+Copy&utm_campaign=**OYNB149**+Free+Trial+Campaign/Conversion/Multiple+Audiences/Multiple+Placements+-+CBO  https://www.oneyearnobeer.com/takethechallenge   https://www.oneyearnobeer.com/takethechallenge?utm_source=facebook&utm_medium=cpc&utm_term=OYNB233/3+-+C1/H1/IM1+-+A12.2&utm_content=1&utm_campaign=**OYNB233*+Helen+Ord+Testimonial/Conversion+Test

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by One Beer are successful.

One Beer Creative Analysis: 

One Beer placed a Image ad in 2020-05-23-2020-06-17, and got 190 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.One Beer Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Jamaica  Israel,Greece,United Kingdom  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

One Beer has the best conversion in Jamaica, and can advertise more in Jamaica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.One Beer Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-06-17  2020-04-16-2020-06-17  2020-06-17-2020-06-17
During  20 days  54 days 1 days 
Like  190  35  0
Share  20  2  0
Comment  9  5  0

Advertising effectiveness is a direct manifestation of advertising. One Beer ‘s Top 1 ad received 190 likes, 20 shares, 9 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for One Beer, helping One Beer to grasp the ad data more clearly.