Top Ads on One Ummah

One Ummah Background Introduction:

One Ummah is a non-profit charity organisation that provides global aid to those most in need. 100% donation policy. UK Registered Charity: 1168565

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

One Ummah has been advertising and marketing on Facebook for many years. And One Ummah has placed 179 of ads on the Facebook platform in the last month. In the past few years,One Ummah has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for One Ummah on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for One Ummah. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from One Ummah.

BigSpy

1.One Ummah Top 3 Ads Basic Understanding

   top1  top2  top3
Name  One Ummah  One Ummah  One Ummah
Page Categories  Business Consultant  Business Consultant  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

One Ummah Marketing Objectives Analysis: 

One Ummah has been operating in Business Consultant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. One Ummah best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.One Ummah Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  תמונות מהפוסט של ‏‎One Ummah BD‎‏  Photos de la publication de One Ummah BD - Food Packs Appeal  
Ad Copy Text  বাংলাদেশে যারা সর্বনিম্ন মুল্যে সেরা...  -   Your family are hungry! https://donate.oneummah.org.uk/foodffb are providing food to thousands ...
Link Description  N/A  N/A  
Website Link  www.facebook.com  www.facebook.com  donate.oneummah.org.uk
CTA      LEARN_MORE
Text Word Count 1112  4556  411
Like 2472  5938  1818

One Ummah Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. One Ummah Top 1 ads got 2472 likes. One Ummah uses a sentence with the finishing touch title: “תמונות מהפוסט של ‏‎One Ummah BD‎‏”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. One Ummah shared 1112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. One Ummah should continue to optimize the ad content.

3.One Ummah Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-16-2020-06-17  2020-06-07-2020-06-12  2020-05-13-2020-05-23
Landing Page Link  https://www.facebook.com/oneummahbd/?refid=7&_ft_=adid.23844939872950155:qid.6839544798085615557:mf_story_key.-7375176499025683700:is_sponsored.1:ei.AI@AQKa5Wxvxn3grapPfAuOexgtFz7cJcDSCWm4ijK-8xmznWEE57vh7QZm9-WCarUhXQ0Ra26YrALM6yQJlhfWZol1:top_level_post_id.1419393014919243:content_owner_id_new.500672960124591:page_id.500672960124591:src.22:photo_attachments_list.%5B1419391064919438,1419390664919478,1419390718252806,1419391238252754%5D:photo_id.1419391064919438:story_location.5:story_attachment_style.album:view_time.1592455616:filter.h_nor:tds_flgs.3:actrs.500672960124591:page_insights.%7B%22500672960124591%22:%7B%22page_id%22:500672960124591,%22page_id_type%22:%22page%22,%22actor_id%22:500672960124591,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592376961,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1419393014919243%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:500672960124591,%22page_id%22:500672960124591,%22post_id%22:1419393014919243,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://www.facebook.com/oneummahbd/?refid=28&_ft_=adid.23844900533770155:qid.6837481421589710460:mf_story_key.-2275517677114831167:is_sponsored.1:ei.AI@AQKUne07lAgVTA3z9SwtFbGWuea59q7BZwdJXXWsmMCpNomEjePm2fwxetupFMB7K7GQjlhHLb-g7zExOEUQGdYM:top_level_post_id.1412423895616155:content_owner_id_new.500672960124591:page_id.500672960124591:src.22:photo_attachments_list.%5B1412421362283075,1412421368949741,1412421382283073,1412421428949735%5D:photo_id.1412421362283075:story_location.5:story_attachment_style.album:view_time.1591974524:filter.h_nor:tds_flgs.3:actrs.500672960124591:page_insights.%7B%22500672960124591%22:%7B%22page_id%22:500672960124591,%22page_id_type%22:%22page%22,%22actor_id%22:500672960124591,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591625899,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1412423895616155%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:500672960124591,%22page_id%22:500672960124591,%22post_id%22:1412423895616155,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://donate.oneummah.org.uk/foodffb

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by One Ummah are successful.

One Ummah Creative Analysis: 

One Ummah placed a Image ad in 2020-06-16-2020-06-17, and got 2472 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.One Ummah Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bangladesh  N/A  Pakistan,Morocco,United Arab Emirates
Language  N/A  French  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

One Ummah has the best conversion in Bangladesh, and can advertise more in Bangladesh in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.One Ummah Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-07-2020-06-12  2020-05-13-2020-05-23
During  2 days  6 days 11 days 
Like  2472  5938  1818
Share  14  37  312
Comment  55  88  21

Advertising effectiveness is a direct manifestation of advertising. One Ummah ‘s Top 1 ad received 2472 likes, 14 shares, 55 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for One Ummah, helping One Ummah to grasp the ad data more clearly.