Top Ads on Oncor

Oncor Background Introduction:

Oncor is more than just electricity. For more than 100 years, we've built a reputation of caring about the communities and 10 million Texans we serve.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oncor has been advertising and marketing on Facebook for many years. And Oncor has placed 52 of ads on the Facebook platform in the last month. In the past few years,Oncor has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oncor on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oncor. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oncor.

BigSpy

1.Oncor Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oncor  Oncor  Oncor
Page Categories  Energy Company  Energy Company  Energy Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Oncor Marketing Objectives Analysis: 

Oncor has been operating in Energy Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oncor best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oncor Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Download The MyOncor App  Download The MyOncor App Download The MyOncor App 
Ad Copy Text  no setting  no setting  no setting
Link Description  ‎More power at your fingertips. With MyOncor, customers can instantly access their account and report outages, manage new service requests and receive real-time updates from Oncor. Features include: REPORT OUTAGES • Report power outage and street light issues • Check your current outage status...  ‎More power at your fingertips. With MyOncor, customers can instantly access their account and report outages, manage new service requests and receive real-time updates from Oncor. Features include: REPORT OUTAGES • Report power outage and street light issues • Check your current outage status...  ‎More power at your fingertips. With MyOncor, customers can instantly access their account and report outages, manage new service requests and receive real-time updates from Oncor. Features include: REPORT OUTAGES • Report power outage and street light issues • Check your current outage status...
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 0  0  0
Like 0  0  0

Oncor Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oncor Top 1 ads got 0 likes. Oncor uses a sentence with the finishing touch title: “Download The MyOncor App”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oncor shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oncor should continue to optimize the ad content.

3.Oncor Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-05-2020-04-28  2020-02-05-2020-04-28  2020-02-05-2020-04-28
Landing Page Link  https://itunes.apple.com/app/id1474439673  https://itunes.apple.com/app/id1474439673   https://itunes.apple.com/app/id1474439673

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oncor are successful.

Oncor Creative Analysis: 

Oncor placed a Image ad in 2020-02-05-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oncor Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Mexico  United States,Mexico  United States,Mexico
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oncor has the best conversion in United States,Mexico, and can advertise more in United States,Mexico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oncor Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-05-2020-04-28  2020-02-05-2020-04-28  2020-02-05-2020-04-28
During  84 days  84 days 84 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Oncor ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 84 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oncor, helping Oncor to grasp the ad data more clearly.