Top Ads on On This Spot

On This Spot Background Introduction:

A walking tour app that makes history come alive through then and now photography.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

On This Spot has been advertising and marketing on Facebook for many years. And On This Spot has placed 2 of ads on the Facebook platform in the last month. In the past few years,On This Spot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for On This Spot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for On This Spot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from On This Spot.

BigSpy

1.On This Spot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  On This Spot  On This Spot  On This Spot
Page Categories  Historical Tour Agency  Historical Tour Agency  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

On This Spot Marketing Objectives Analysis: 

On This Spot has been operating in Historical Tour Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. On This Spot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.On This Spot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  On This Spot  OnThisSpot Prints
Ad Copy Text  no setting  no setting  -
Link Description  Then/Now Historical Prints  N/A  -
Website Link  www.onthisspot.ca  www.onthisspot.ca  -
CTA  SHOP_NOW  SHOP_NOW  -
Text Word Count 0  0  -
Like 0  0  -

On This Spot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. On This Spot Top 1 ads got 0 likes. On This Spot uses a sentence with the finishing touch title: “On This Spot”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. On This Spot shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. On This Spot should continue to optimize the ad content.

3.On This Spot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  -
Ad Time   2020-04-26-2020-04-28  2019-04-15-2019-05-08  -
Landing Page Link  https://onthisspotprints.patternbyetsy.com  https://onthisspotprints.patternbyetsy.com   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by On This Spot are successful.

On This Spot Creative Analysis: 

On This Spot placed a Carousel ad in 2020-04-26-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.On This Spot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  -
Language  English  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

On This Spot has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.On This Spot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-04-28  2019-04-15-2019-05-08  -
During  3 days  24 days
Like  0  0  -
Share  0  0  -
Comment  0  0  -

Advertising effectiveness is a direct manifestation of advertising. On This Spot ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for On This Spot, helping On This Spot to grasp the ad data more clearly.