Top Ads on On The List

On The List Background Introduction:

OnTheList hosts in-store & online member-only Flash Sales for the world’s finest luxury brands in Hong Kong.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

On The List has been advertising and marketing on Facebook for many years. And On The List has placed 170 of ads on the Facebook platform in the last month. In the past few years,On The List has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for On The List on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for On The List. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from On The List.

BigSpy

1.On The List Top 3 Ads Basic Understanding

   top1  top2  top3
Name  On The List  On The List  On The List
Page Categories  Education  Education  Shopping Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

On The List Marketing Objectives Analysis: 

On The List has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. On The List best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.On The List Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enroll In 4-Week CNA Classes (Before It’s Too Late)  Enroll Today In 4-Week CNA Classes (Before It’s Too Late) On The List 
Ad Copy Text  4-Week CNA classes starting in April (program lengths may vary). No college experience required. Req...  4-Week CNA classes starting in May (program lengths may vary). No college experience required. Reque...  no setting
Link Description  Affordable & flexible options available.  Flexible & Affordable  N/A
Website Link  www.rntobsnprogram.com  www.rntobsnprogram.com  www.onthelist-store.com
CTA  APPLY_NOW  APPLY_NOW  SHOP_NOW
Text Word Count 121  119  0
Like 3  26  0

On The List Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. On The List Top 1 ads got 3 likes. On The List uses a sentence with the finishing touch title: “Enroll In 4-Week CNA Classes (Before It’s Too Late)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. On The List shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. On The List should continue to optimize the ad content.

3.On The List Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-13-2020-06-19  2020-05-11-2020-06-18  2020-06-16-2020-06-17
Landing Page Link  https://www.rntobsnprogram.com/find-cna-classes/  https://www.rntobsnprogram.com/find-cna-classes/   https://onthelist-store.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by On The List are successful.

On The List Creative Analysis: 

On The List placed a Image ad in 2020-04-13-2020-06-19, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.On The List Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nigeria,India,United States...  Nigeria,United States  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

On The List has the best conversion in Nigeria,India,United States..., and can advertise more in Nigeria,India,United States... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.On The List Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-19  2020-05-11-2020-06-18  2020-06-16-2020-06-17
During  68 days  39 days 2 days 
Like  3  26  0
Share  1  2  0
Comment  1  1  0

Advertising effectiveness is a direct manifestation of advertising. On The List ‘s Top 1 ad received 3 likes, 1 shares, 1 comments in just 68 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for On The List, helping On The List to grasp the ad data more clearly.