Top Ads on On The Border

On The Border Background Introduction:

Share the fiesta with photos and more here. Find delicious Mexican food and drinks at On The Border® restaurants near you! bit.ly/OTB_Facebook

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

On The Border has been advertising and marketing on Facebook for many years. And On The Border has placed 21 of ads on the Facebook platform in the last month. In the past few years,On The Border has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for On The Border on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for On The Border. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from On The Border.

BigSpy

1.On The Border Top 3 Ads Basic Understanding

   top1  top2  top3
Name  On The Border  On The Border  On The Border
Page Categories  Tex-Mex Restaurant  Nonprofit Organization  Tex-Mex Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

On The Border Marketing Objectives Analysis: 

On The Border has been operating in Tex-Mex Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. On The Border best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.On The Border Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  $8.99 Pick 2 Combo  N/A FREE DELIVERY! 
Ad Copy Text  On The Border invites you to create your own Border Style combo starting at just $8.99. As we welcom...  no setting  Order at OnTheBorder.com and get FREE DELIVERY! It’s never been easier to enjoy bold Border Style ...
Link Description  ONLY AT ONTHEBORDER.COM/Order  N/A  ONLY AT ONTHEBORDER.COM/ORDER
Website Link  www.ontheborder.com  www.borderpartners.org  www.ontheborder.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 204  0  112
Like 8  0  46

On The Border Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. On The Border Top 1 ads got 8 likes. On The Border uses a sentence with the finishing touch title: “$8.99 Pick 2 Combo”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. On The Border shared 204 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. On The Border should continue to optimize the ad content.

3.On The Border Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-02-2020-06-05  2019-05-01-2020-05-18  2020-04-01-2020-04-17
Landing Page Link  https://www.ontheborder.com/order  https://borderpartners.org/   https://www.ontheborder.com/order?fbclid=IwAR3FYoGkX3koB45S9gpQM0Ui_SwRpnr-PJXV6ITRhl3LVVLz74dA8OxZYm0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by On The Border are successful.

On The Border Creative Analysis: 

On The Border placed a Video ad in 2020-06-02-2020-06-05, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.On The Border Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  German  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

On The Border has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.On The Border Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-05  2019-05-01-2020-05-18  2020-04-01-2020-04-17
During  4 days  384 days 17 days 
Like  8  0  46
Share  1  0  11
Comment  2  0  4

Advertising effectiveness is a direct manifestation of advertising. On The Border ‘s Top 1 ad received 8 likes, 1 shares, 2 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for On The Border, helping On The Border to grasp the ad data more clearly.