Top Ads on Olympique de Marseille

Olympique de Marseille Background Introduction:

Page officielle de l'Olympique de Marseille, premier club français champion d'Europe de football.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Olympique de Marseille has been advertising and marketing on Facebook for many years. And Olympique de Marseille has placed 54 of ads on the Facebook platform in the last month. In the past few years,Olympique de Marseille has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Olympique de Marseille on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Olympique de Marseille. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Olympique de Marseille.

BigSpy

1.Olympique de Marseille Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Olympique de Marseille  Olympique de Marseille  Olympique de Marseille
Page Categories  Sports Team  Sports Team  Sports Team
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Olympique de Marseille Marketing Objectives Analysis: 

Olympique de Marseille has been operating in Sports Team for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Olympique de Marseille best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Olympique de Marseille Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Steve Mandanda élu Olympien de la saison PUMA 19-20  Olympique De Marseille Olympique De Marseille 
Ad Copy Text   #OlympienDuMoisPUMA cette saison, 1️⃣2️⃣ clean sheet à son actif et d'innombrable arrêts ...  Ensemble nous irons Droit au But Suivez l’OM et rejoignez la communauté ⚪  WE ARE BACK Abonne-toi à l’OM pour vibrer à ses côtés ⚪️
Link Description  N/A  Page officielle de l'Olympique de Marseille, premier club français champion d'Europe de football.  Page officielle de l'Olympique de Marseille, premier club français champion d'Europe de football.
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  LIKE_PAGE
Text Word Count 251  81  68
Like 8499  108355  80

Olympique de Marseille Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Olympique de Marseille Top 1 ads got 8499 likes. Olympique de Marseille uses a sentence with the finishing touch title: “Steve Mandanda élu Olympien de la saison PUMA 19-20”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Olympique de Marseille shared 251 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Olympique de Marseille should continue to optimize the ad content.

3.Olympique de Marseille Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-10-2020-06-11  2020-04-06-2020-06-10  2020-05-05-2020-05-31
Landing Page Link  https://www.facebook.com/OM/videos/607050213247174/  https://www.facebook.com/6051144797/posts/10158218945919798/   https://www.facebook.com/6051144797/posts/10158332492839798/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Olympique de Marseille are successful.

Olympique de Marseille Creative Analysis: 

Olympique de Marseille placed a Video ad in 2020-06-10-2020-06-11, and got 8499 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Olympique de Marseille Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  Tunisia,Morocco  Algeria
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Olympique de Marseille has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Olympique de Marseille Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-11  2020-04-06-2020-06-10  2020-05-05-2020-05-31
During  2 days  66 days 27 days 
Like  8499  108355  80
Share  533  1291  1
Comment  170  1179  1

Advertising effectiveness is a direct manifestation of advertising. Olympique de Marseille ‘s Top 1 ad received 8499 likes, 533 shares, 170 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Olympique de Marseille, helping Olympique de Marseille to grasp the ad data more clearly.