Top Ads on Olive Garden

Olive Garden Background Introduction:

We're all family here. Enjoy a fresh, delicious meal every time.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Olive Garden has been advertising and marketing on Facebook for many years. And Olive Garden has placed 88 of ads on the Facebook platform in the last month. In the past few years,Olive Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Olive Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Olive Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Olive Garden.

BigSpy

1.Olive Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Olive Garden  Olive Garden  Olive Garden
Page Categories  Italian Restaurant  Home Decor  Home Decor
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Olive Garden Marketing Objectives Analysis: 

Olive Garden has been operating in Italian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Olive Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Olive Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Welcome Back  N/A N/A 
Ad Copy Text  We are happy to welcome you back as we start to re-open dining rooms. Carside Pickup is still an opt...  no setting  no setting
Link Description    N/A  N/A
Website Link  www.olivegarden.com  www.oliveandsage.co.uk  www.oliveandsage.co.uk
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 146  0  0
Like 233  0  0

Olive Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Olive Garden Top 1 ads got 233 likes. Olive Garden uses a sentence with the finishing touch title: “Welcome Back”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Olive Garden shared 146 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Olive Garden should continue to optimize the ad content.

3.Olive Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-15-2020-05-24  2019-10-31-2020-05-23  2019-10-31-2020-05-23
Landing Page Link  https://www.olivegarden.com/about-us/reopenings?cmpid=br:og_ag:og_ch:pdsoc_ca:OG-FY20-SV-StoreVisits-COVID-FB_dt:20200430_pl:facebook&fbclid=IwAR2ToRVQIWl3n6Eh4qJKu07SIx9l8wSD-PObWl50WpydJaIdD2k1E_aJMB8  https://www.oliveandsage.co.uk/   https://www.oliveandsage.co.uk/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Olive Garden are successful.

Olive Garden Creative Analysis: 

Olive Garden placed a Image ad in 2020-05-15-2020-05-24, and got 233 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Olive Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United Kingdom  United Kingdom
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Olive Garden has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Olive Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-15-2020-05-24  2019-10-31-2020-05-23  2019-10-31-2020-05-23
During  10 days  206 days 206 days 
Like  233  0  0
Share  25  0  0
Comment  38  0  0

Advertising effectiveness is a direct manifestation of advertising. Olive Garden ‘s Top 1 ad received 233 likes, 25 shares, 38 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Olive Garden, helping Olive Garden to grasp the ad data more clearly.