Top Ads on Old Spice Brasil

Old Spice Brasil Background Introduction:

Seja bem-vindo à fan page de Old Spice. O desodorante do homem Homem. Interaja e divirta-se. O futuro da Homenidade está em suas mãos e axilas!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Old Spice Brasil has been advertising and marketing on Facebook for many years. And Old Spice Brasil has placed 55 of ads on the Facebook platform in the last month. In the past few years,Old Spice Brasil has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Old Spice Brasil on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Old Spice Brasil. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Old Spice Brasil.


1.Old Spice Brasil Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Old Spice Brasil  Old Spice Brasil  Old Spice Brasil
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Old Spice Brasil Marketing Objectives Analysis: 

Old Spice Brasil has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Old Spice Brasil best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Old Spice Brasil Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Old Spice Game Arena 2  Old Spice Mar Profundo Old Spice Game Arena 2 
Ad Copy Text  No próximo sábado acontece mais uma transmissão do #OldSpiceGameArena2 à partir das 19h em todos...  Fragrâncias incríveis, o frescor que apenas uma onda gigante majestosa pode oferecer e 48 horas de...  Todos querem, mas só um time vai ter a chance de competir com o TheDarkness na final do #OldSpiceGa...
Link Description  Old Spice Game Arena 2. O campeonato mais popoderoso do universo está de volta.  N/A  Old Spice Game Arena 2. O campeonato mais popoderoso do universo está de volta.
Website Link
Text Word Count 192  143  196
Like 309  69  174

Old Spice Brasil Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Old Spice Brasil Top 1 ads got 309 likes. Old Spice Brasil uses a sentence with the finishing touch title: “Old Spice Game Arena 2”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Old Spice Brasil shared 192 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Old Spice Brasil should continue to optimize the ad content.

3.Old Spice Brasil Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-17-2020-06-19  2020-06-03-2020-06-17  2020-06-15-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Old Spice Brasil are successful.

Old Spice Brasil Creative Analysis: 

Old Spice Brasil placed a Image ad in 2020-06-17-2020-06-19, and got 309 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Old Spice Brasil Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Bolivia,Brazil  Brazil
Language  Portuguese  English  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Old Spice Brasil has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Old Spice Brasil Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-03-2020-06-17  2020-06-15-2020-06-16
During  3 days  15 days 2 days 
Like  309  69  174
Share  7  1  6
Comment  17  3  6

Advertising effectiveness is a direct manifestation of advertising. Old Spice Brasil ‘s Top 1 ad received 309 likes, 7 shares, 17 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Old Spice Brasil, helping Old Spice Brasil to grasp the ad data more clearly.