Top Ads on Old Spice Romania

Old Spice Romania Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Old Spice Romania has been advertising and marketing on Facebook for many years. And Old Spice Romania has placed 41 of ads on the Facebook platform in the last month. In the past few years,Old Spice Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Old Spice Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Old Spice Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Old Spice Romania.

BigSpy

1.Old Spice Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Old Spice Romania  Old Spice Romania  Old Spice Romania
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Old Spice Romania Marketing Objectives Analysis: 

Old Spice Romania has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Old Spice Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Old Spice Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Old Spice Romania  Old Spice Romania Old Spice Romania 
Ad Copy Text  Se spune că esențele tari se țin în sticluțe mici. Descoperă și tu puterea incredibilă și p...  Unii dețin puterea, alții au descoperit echilibrul. Cu Old Spice Rock, le ai pe amândouă. Descop...  Peste 1000 de ani multe se vor schimba: poate vor fi mașini zburătoare sau se va inventa teleporta...
Link Description  Se spune că esențele tari se țin în sticluțe mici. Descoperă și tu puterea incredibilă și prospețimea noului Old Spice Rock. #oldspice  Unii dețin puterea, alții au descoperit echilibrul. Cu Old Spice Rock, le ai pe amândouă. Descoperă mirosul incredibil de puternic și masculin, dat de ingredientele echilibrate, inspirate din natură. #OldSpice #FreshPeBune  Peste 1000 de ani multe se vor schimba: poate vor fi mașini zburătoare sau se va inventa teleportarea. Un lucru e cert: nu se va găsi nicăieri ambalajul Old Spice...pentru că este 100% reciclabil. Cu toate astea, probabil că încă se va simți mirosul incredibil de fresh. #OldSpice #FreshPeBune
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 144  230  307
Like 384  68  61

Old Spice Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Old Spice Romania Top 1 ads got 384 likes. Old Spice Romania uses a sentence with the finishing touch title: “Old Spice Romania”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Old Spice Romania shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Old Spice Romania should continue to optimize the ad content.

3.Old Spice Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-18  2020-05-11-2020-06-15  2020-05-31-2020-06-10
Landing Page Link  https://www.facebook.com/OldSpiceRomania/photos/p.2558069524444646/2558069524444646/?type=3  https://www.facebook.com/OldSpiceRomania/photos/p.2536046166646982/2536046166646982/?type=3   https://www.facebook.com/1567843656800576/posts/2536060916645507/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Old Spice Romania are successful.

Old Spice Romania Creative Analysis: 

Old Spice Romania placed a Image ad in 2020-06-09-2020-06-18, and got 384 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Old Spice Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  Romanian  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Old Spice Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Old Spice Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-18  2020-05-11-2020-06-15  2020-05-31-2020-06-10
During  10 days  36 days 11 days 
Like  384  68  61
Share  6  2  2
Comment  41  3  6

Advertising effectiveness is a direct manifestation of advertising. Old Spice Romania ‘s Top 1 ad received 384 likes, 6 shares, 41 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Old Spice Romania, helping Old Spice Romania to grasp the ad data more clearly.