Top Ads on Old Spice Polska

Old Spice Polska Background Introduction:

Sprawdź nasze zapachy i bądź Zapachnisty! Z Old Spice zawsze pachniesz, jak prawdziwy facet człowieku!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Old Spice Polska has been advertising and marketing on Facebook for many years. And Old Spice Polska has placed 24 of ads on the Facebook platform in the last month. In the past few years,Old Spice Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Old Spice Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Old Spice Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Old Spice Polska.

BigSpy

1.Old Spice Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Old Spice Polska  Old Spice Polska  Old Spice Polska
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Old Spice Polska Marketing Objectives Analysis: 

Old Spice Polska has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Old Spice Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Old Spice Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Poznaj nowe dezodoranty I żele pod prysznic Old Spice Deep Sea  Old Spice Polska Old Spice Polska 
Ad Copy Text  NOWOŚĆ! Eksplozja świeżości z dezodorantem Old Spice Deep Sea. POPOPOPOPO-Potęga.  Świeżość! Twój facet na to zasłużył!  Poradnik #stayhome Krok 5: Nie siedź na kanapie. Podnieś ją na klacie. #stayhome
Link Description  N/A  N/A  N/A
Website Link  www.rossmann.pl  www.rossmann.pl  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  
Text Word Count 88  44  84
Like 1062  456  9

Old Spice Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Old Spice Polska Top 1 ads got 1062 likes. Old Spice Polska uses a sentence with the finishing touch title: “Poznaj nowe dezodoranty I żele pod prysznic Old Spice Deep Sea”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Old Spice Polska shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Old Spice Polska should continue to optimize the ad content.

3.Old Spice Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-04-26-2020-06-20  2020-05-07-2020-06-18  2020-05-12-2020-05-15
Landing Page Link  https://www.rossmann.pl/produkty?Search=Old+Spice+Deep+Sea&Page=1&PageSize=12&PriceFrom=0&PriceTo=500  https://www.rossmann.pl/produkty?Search=old%20spice%20deep%20sea&Page=1&PageSize=12&PriceFrom=0&PriceTo=600   https://www.facebook.com/OldSpicePolska/videos/249201283093569/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Old Spice Polska are successful.

Old Spice Polska Creative Analysis: 

Old Spice Polska placed a Video ad in 2020-04-26-2020-06-20, and got 1062 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Old Spice Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland,Greece,Thailand...  Poland  Thailand,Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Old Spice Polska has the best conversion in Poland,Greece,Thailand..., and can advertise more in Poland,Greece,Thailand... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Old Spice Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-20  2020-05-07-2020-06-18  2020-05-12-2020-05-15
During  56 days  43 days 4 days 
Like  1062  456  9
Share  25  17  0
Comment  67  114  0

Advertising effectiveness is a direct manifestation of advertising. Old Spice Polska ‘s Top 1 ad received 1062 likes, 25 shares, 67 comments in just 56 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Old Spice Polska, helping Old Spice Polska to grasp the ad data more clearly.