Top Ads on Old Spice Latinoamérica

Old Spice Latinoamérica Background Introduction:

Old Spice tiene 75 años ayudando a los hombres a navegar los mares de la masculinidad, devolviéndoles el placer de ser y oler como un hombre hombre.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Old Spice Latinoamérica has been advertising and marketing on Facebook for many years. And Old Spice Latinoamérica has placed 68 of ads on the Facebook platform in the last month. In the past few years,Old Spice Latinoamérica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Old Spice Latinoamérica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Old Spice Latinoamérica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Old Spice Latinoamérica.

BigSpy

1.Old Spice Latinoamérica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Old Spice Latinoamérica  Old Spice Latinoamérica  Old Spice Latinoamérica
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Old Spice Latinoamérica Marketing Objectives Analysis: 

Old Spice Latinoamérica has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Old Spice Latinoamérica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Old Spice Latinoamérica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Old Spice Latinoamérica  Old Spice Latinoamérica ¡Compra sin salir de casa! 
Ad Copy Text  Concentramos el poder de OldSpice en una imbatible ¡Guía Masculina para Estar en Casa! #PoderdeLaN...  ¡Descubre nuestra guía para estar en casa! #QuédateEnCasa con Old Spice  ¡Encuentra tus fragancias favoritas y protección contra el sudor con Old Spice a solo S/9.50 en In...
Link Description  N/A  N/A  N/A
Website Link  salcobrand.cl  latienditadedonpepe.juntoz.com  www.facebook.com
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 109  75  539
Like 310  106  308

Old Spice Latinoamérica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Old Spice Latinoamérica Top 1 ads got 310 likes. Old Spice Latinoamérica uses a sentence with the finishing touch title: “Old Spice Latinoamérica”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Old Spice Latinoamérica shared 109 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Old Spice Latinoamérica should continue to optimize the ad content.

3.Old Spice Latinoamérica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-27-2020-06-20  2020-06-03-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://salcobrand.cl/search?resultsPerPage=15&page=1&terms=old+spice&sortBy=relevance&filter%5B0%5D&utm_souce=pg&utm_medium=Facebook&utm_campaign=external&utm_term=OldSpice&utm_content=Carrousel&fbclid=IwAR31BbgL2HgKIstGWxKv3KJNMcfh08UZSt6GmXfj40lqyY01Ch0TkF1Kk4I  https://latienditadedonpepe.juntoz.com/catalogo?keywords=cuidado+personal+PG&page=1&brands=10019   https://www.facebook.com/OldSpiceLatinoamerica/?_sref_=2570755226357680&refid=28&_ft_=adid.23845033436660659:qid.6839938569875898709:mf_story_key.-1371861838167879106:is_sponsored.1:ei.AI@AQL7GgtO_jtp4XW5U4mjag7lL-k0G8JqXU95Hgxb276PKhQnCAyBQmMvasAW9NVcdGuiruIamZPdo3bxrV3yB1FK:top_level_post_id.2570755223024347:content_owner_id_new.361790297254195:call_to_action_type.LEARN_MORE:page_id.361790297254195:src.22:story_location.5:story_attachment_style.rich_media_collection:view_time.1592547075:filter.h_nor:tds_flgs.3:actrs.361790297254195:page_insights.%7B%22361790297254195%22:%7B%22page_id%22:361790297254195,%22page_id_type%22:%22page%22,%22actor_id%22:361790297254195,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592421436,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2570755223024347%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:361790297254195,%22page_id%22:361790297254195,%22post_id%22:2570755223024347,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Old Spice Latinoamérica are successful.

Old Spice Latinoamérica Creative Analysis: 

Old Spice Latinoamérica placed a Carousel ad in 2020-05-27-2020-06-20, and got 310 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Old Spice Latinoamérica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  N/A  N/A
Language  French  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Old Spice Latinoamérica has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Old Spice Latinoamérica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-20  2020-06-03-2020-06-18  2020-06-17-2020-06-18
During  25 days  16 days 2 days 
Like  310  106  308
Share  15  11  9
Comment  16  3  22

Advertising effectiveness is a direct manifestation of advertising. Old Spice Latinoamérica ‘s Top 1 ad received 310 likes, 15 shares, 16 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Old Spice Latinoamérica, helping Old Spice Latinoamérica to grasp the ad data more clearly.