Top Ads on Old Iceland restaurant

Old Iceland restaurant Background Introduction:

Icelandic fish and meat restaurant

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Old Iceland restaurant has been advertising and marketing on Facebook for many years. And Old Iceland restaurant has placed 4 of ads on the Facebook platform in the last month. In the past few years,Old Iceland restaurant has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Old Iceland restaurant on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Old Iceland restaurant. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Old Iceland restaurant.

BigSpy

1.Old Iceland restaurant Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Old Iceland restaurant  Old Iceland restaurant  Old Iceland restaurant
Page Categories  Scandinavian Restaurant  Scandinavian Restaurant  Scandinavian Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Old Iceland restaurant Marketing Objectives Analysis: 

Old Iceland restaurant has been operating in Scandinavian Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Old Iceland restaurant best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Old Iceland restaurant Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Old Iceland restaurant  Old Iceland restaurant Old Iceland restaurant 
Ad Copy Text  ****SUMARTILBOÐ*** Kíktu á verðin og kíktu svo í mat til okkar :) Opið hjá okkur miðvik...  TILBOÐ allar helgar út maí - ÞRIGGJA RÉTTA Á 4990 kr. Kæru vinir. Við ætlum að hafa op...  Það er opið í dag hjá okkur frá 11:30 - 14:00 Sjáumst á Laugaveginum
Link Description  ****SUMARTILBOÐ*** Kíktu á verðin og kíktu svo í mat til okkar :) Opið hjá okkur miðvikudaga til laugardaga í sumar frá 17:30 - 21:30 Dúndrandi tilboð á drykkjum td. húsvín á 800 kr. glasið. Sjáumst á Laugavegi 72 :)  TILBOÐ allar helgar út maí - ÞRIGGJA RÉTTA Á 4990 kr. Kæru vinir. Við ætlum að hafa opið á föstudags- og laugardagskvöldum út maí til að byrja með, ásamt því að við erum með opið í hádeginu. Við hvetjum fólk til þess að bóka hjá okkur borð og skella sér í flottan kvöldverð fyrir afskaplega sanngjarnt verð. Bara velja sér einn rétt úr hverjum flokki og svo bara njóta :) FORRÉTTIR - val á milli: Grafinn lax, súrar gúrkur, dillmajónes, rúgbrauðsmylsna og reykt silungahrogn. Rjómalöguð sjávarréttasúpa af humargrunni. AÐALRÉTTIR - val á milli: Nautalund - Kartöflur, jarðskokkar, bernaise eða piparsósa. Þorskhnakki - Kartöflumús, gulrætur, nípur og kampavínssósa. EFTIRRÉTTIR - val á milli: Cremé bruleé - Jarðarberjasorbet og ber. Brownie með vanilluís, saltkaramellu og höfrum. Virkilega flottir réttir sem hafa verið vinsælir hjá okkur í gegnum tíðina sem við ætlum að bjóða á 4990 krónur. Vinsamlegast bókið borð með því að senda okkur póst á oldiceland@oldiceland.is Sjáumst hress á Laugaveginum :) Bestu kveðjur frá Old Iceland genginu  Það er opið í dag hjá okkur frá 11:30 - 14:00 Sjáumst á Laugaveginum
Website Link  www.facebook.com  oldiceland.is  www.facebook.com
CTA    LEARN_MORE  
Text Word Count 242  1171  76
Like 67  306  43

Old Iceland restaurant Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Old Iceland restaurant Top 1 ads got 67 likes. Old Iceland restaurant uses a sentence with the finishing touch title: “Old Iceland restaurant”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Old Iceland restaurant shared 242 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Old Iceland restaurant should continue to optimize the ad content.

3.Old Iceland restaurant Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-12  2020-05-12-2020-05-29  2020-05-18-2020-05-26
Landing Page Link  https://www.facebook.com/oldiceland/?refid=28&_ft_=adid.6191851192527:qid.6837638664795277695:mf_story_key.-2882095180087382449:is_sponsored.1:ei.AI@AQLvC9Gjy7GaxvIwSBmsvePyLsYZmUZrfbpJJWC4Faj0OROpbP1ty_I-Iji-RUQI4b0kl-bw9rS594k1c8zH1hQV:top_level_post_id.2620174058221040:content_owner_id_new.1553746781530445:page_id.1553746781530445:src.22:photo_id.2620172131554566:story_location.5:story_attachment_style.photo:view_time.1592011314:filter.h_nor:tds_flgs.3:actrs.1553746781530445:page_insights.%7B%221553746781530445%22:%7B%22page_id%22:1553746781530445,%22page_id_type%22:%22page%22,%22actor_id%22:1553746781530445,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591876104,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2620174058221040%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1553746781530445,%22page_id%22:1553746781530445,%22post_id%22:2620174058221040,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R  https://oldiceland.is/?fbclid=IwAR3efZTz3Xgxfzm4K_MauIqAQNVa8MEgUkh3crXJFuqIraXDlhsyWOvyv5M   https://www.facebook.com/1553746781530445/posts/2600070476898065/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Old Iceland restaurant are successful.

Old Iceland restaurant Creative Analysis: 

Old Iceland restaurant placed a Image ad in 2020-06-10-2020-06-12, and got 67 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Old Iceland restaurant Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Iceland  Iceland
Language  Estonian  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Old Iceland restaurant has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Old Iceland restaurant Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-12  2020-05-12-2020-05-29  2020-05-18-2020-05-26
During  3 days  18 days 9 days 
Like  67  306  43
Share  8  82  16
Comment  2  14  1

Advertising effectiveness is a direct manifestation of advertising. Old Iceland restaurant ‘s Top 1 ad received 67 likes, 8 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Old Iceland restaurant, helping Old Iceland restaurant to grasp the ad data more clearly.