Top Ads on Olay

Olay Background Introduction:

Discover the heart and soul of Olay | Découvrez-en davantage sur le corps et l'âme de Olay

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Olay has been advertising and marketing on Facebook for many years. And Olay has placed 845 of ads on the Facebook platform in the last month. In the past few years,Olay has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Olay on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Olay. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Olay.

BigSpy

1.Olay Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Olay  Olay  Olay
Page Categories  Blogger  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  bigcommerce  N/A  N/A

Olay Marketing Objectives Analysis: 

Olay has been operating in Blogger for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Olay best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Olay Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  25% Off the New Olay Serum Collection  Penawaran diskon dan promosi dari P&G Official Store | Shopee Indonesia Penawaran diskon dan promosi dari P&G Official Store | Shopee Indonesia 
Ad Copy Text  Applying a few drops of Olay’s New Tone Perfection Serum to my face & neck has been an amazing pic...  #DirumahAja waktunya merawat kulit kamu #GlowUp dengan Olay Power Duo, kombinasi dari jar merah Ola...  #DirumahAja waktunya merawat kulit kamu #GlowUp dengan Olay Power Duo, kombinasi dari jar merah Ola...
Link Description  N/A  Cek Penawaran Diskon terbaru dari P&G Official Store. Nikmati Promo belanja Online. Beli Produk P&G Official Store secara Aman dengan Garansi Shopee. Yuk Cek Sekarang Juga!  Cek Penawaran Diskon terbaru dari P&G Official Store. Nikmati Promo belanja Online. Beli Produk P&G Official Store secara Aman dengan Garansi Shopee. Yuk Cek Sekarang Juga!
Website Link  olay.com  shopee.co.id  shopee.co.id
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 122  365  365
Like 54  30220  39877

Olay Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Olay Top 1 ads got 54 likes. Olay uses a sentence with the finishing touch title: “25% Off the New Olay Serum Collection”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Olay shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Olay should continue to optimize the ad content.

3.Olay Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-09-2020-06-20  2020-04-28-2020-06-20  2020-05-28-2020-06-20
Landing Page Link  https://www.olay.com/serum-tone-perfection-vitamin-b3-vitamin-c?utm_source=influencer&utm_medium=referral&utm_campaign=serumsmmi&utm_content=amplification  https://shopee.co.id/shop/11487927/search/?shopCollection=2125925&utm_source=pgolay&utm_source=fbig&utm_medium=seller&utm_campaign=s11487927_SS_ID_OTHR_marfbigPowerDuo&utm_content=Ola   https://shopee.co.id/shop/11487927/search/?shopCollection=2125925&utm_source=pgolay&utm_source=fbig&utm_medium=seller&utm_campaign=s11487927_SS_ID_OTHR_marfbigPowerDuo&utm_content=Ola

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Olay are successful.

Olay Creative Analysis: 

Olay placed a Image ad in 2020-06-09-2020-06-20, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Olay Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Indonesia  Indonesia,Australia
Language  English  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Olay has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Olay Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-20  2020-04-28-2020-06-20  2020-05-28-2020-06-20
During  12 days  54 days 24 days 
Like  54  30220  39877
Share  8  106  145
Comment  1  365  634

Advertising effectiveness is a direct manifestation of advertising. Olay ‘s Top 1 ad received 54 likes, 8 shares, 1 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Olay, helping Olay to grasp the ad data more clearly.