Top Ads on Olís

Olís Background Introduction:

Hjá okkur færðu girnilegar veitingar, helstu nauðsynjar, eldsneyti, bílavörur og góða þjónustu. Við svörum fyrirspurnum alla virka daga frá 9 til 5.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Olís has been advertising and marketing on Facebook for many years. And Olís has placed 48 of ads on the Facebook platform in the last month. In the past few years,Olís has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Olís on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Olís. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Olís.

BigSpy

1.Olís Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Olís  Olís  Olís
Page Categories  Gas Station  Gas Station  Gas Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Olís Marketing Objectives Analysis: 

Olís has been operating in Gas Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Olís best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Olís Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kolefnisjafnaði þig frítt í sumar og keyrðu með góðri samvisku  Olís Olís 
Ad Copy Text  Keyrðu um landið með góðri samvisku í sumar. Við sjáum um að kolefnisjafna aksturinn fyrir ...  Olís í Varmahlíð!✨ Skemmtilegt innslag frá N4.  Það þurfti að hreinsa olíugeyma! ‍ Það var óþrifastarf og fráleitt hættulaust. Þorkel...
Link Description  Olís býður viðskiptavinum sínum að kolefnisjafna eldsneytisviðskiptin sér að kostnaðarlausu í allt sumar.  N/A  Það þurfti að hreinsa olíugeyma! ‍ Það var óþrifastarf og fráleitt hættulaust. Þorkell Gíslason tilbúinn að hreinsa olíugeymi, maðurinn við hlið hans er ókunnur en líklega hefur hann verið opinber eftirlitsmaður.
Website Link  www.olis.is  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 149  53  238
Like 17  65  146

Olís Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Olís Top 1 ads got 17 likes. Olís uses a sentence with the finishing touch title: “Kolefnisjafnaði þig frítt í sumar og keyrðu með góðri samvisku”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Olís shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Olís should continue to optimize the ad content.

3.Olís Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-28-2020-06-14  2020-05-06-2020-05-10  2020-04-26-2020-04-28
Landing Page Link  https://www.olis.is/kolefnisjofnun/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Kolefnisjofnun  https://www.facebook.com/189693324397628/posts/3288783091155287/   https://www.facebook.com/oliuverzlunislands/?refid=28&_ft_=adid.6186856327076:qid.6820639797045919795:mf_story_key.1749486589551888379:is_sponsored.1:ei.AI@AQIyydvLh5BEn8UwySWili35-yYsy9g4ehjnugRwIfLBZaSszgkeJr0OYe5kAWNvK5nfeZ51kZm72ZbFEsdImV_m:top_level_post_id.3264781636888766:content_owner_id_new.189693324397628:page_id.189693324397628:src.22:photo_id.3264779630222300:story_location.5:story_attachment_style.photo:view_time.1588053634:filter.h_nor:tds_flgs.3:actrs.189693324397628:page_insights.%7B%22189693324397628%22:%7B%22page_id%22:189693324397628,%22page_id_type%22:%22page%22,%22actor_id%22:189693324397628,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587994924,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3264781636888766%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:189693324397628,%22page_id%22:189693324397628,%22post_id%22:3264781636888766,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Olís are successful.

Olís Creative Analysis: 

Olís placed a Image ad in 2020-05-28-2020-06-14, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Olís Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  Estonian  Portuguese  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Olís has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Olís Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-14  2020-05-06-2020-05-10  2020-04-26-2020-04-28
During  18 days  5 days 3 days 
Like  17  65  146
Share  0  3  5
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Olís ‘s Top 1 ad received 17 likes, 0 shares, 0 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Olís, helping Olís to grasp the ad data more clearly.