Top Ads on Okay.cz

Okay.cz Background Introduction:

OKAY Elektrospotřebiče - Prodejce elektro roku 2010. Největší a nejúspěšnější maloobchodní síť prodejen s elektrospotřebiči v ČR. www.okay.cz

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Okay.cz has been advertising and marketing on Facebook for many years. And Okay.cz has placed 71 of ads on the Facebook platform in the last month. In the past few years,Okay.cz has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Okay.cz on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Okay.cz. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Okay.cz.

BigSpy

1.Okay.cz Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Okay.cz  Okay.cz  Okay.cz
Page Categories  Audio Visual Equipment Store  Electronics Store  Audio Visual Equipment Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Okay.cz Marketing Objectives Analysis: 

Okay.cz has been operating in Audio Visual Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Okay.cz best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Okay.cz Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  â—½ï¸Kuchyňský robot Bosch MUM4880◽️  Okay.cz ◽️Gamepad Sony Dual Shock 4 pro PS4 v2 (PS719893950) modrý◽️ 
Ad Copy Text  Už máš vybráno? Na OKAY.CZ nakoupíš vždy za skvělé ceny Elektro i nábytek ⭐️ www.okay...  no setting  Už máš vybráno? Na OKAY.CZ nakoupíš vždy za skvělé ceny Elektro i nábytek ⭐️ www.okay...
Link Description   Koupíš na OKAY.CZ  Velký svátek všech milovníků výhodných nákupů a nízkých cen je tady❗ Naše prodejna OKAY v rámci Black Friday nabízí po celý týden zboží se slevou až 82 %!   Koupíš na OKAY.CZ
Website Link  www.okay.cz  www.facebook.com  www.okay.cz
CTA  SHOP_NOW    SHOP_NOW
Text Word Count 104  0  104
Like 0  0  0

Okay.cz Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Okay.cz Top 1 ads got 0 likes. Okay.cz uses a sentence with the finishing touch title: “◽️Kuchyňský robot Bosch MUM4880◽️”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Okay.cz shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Okay.cz should continue to optimize the ad content.

3.Okay.cz Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-05-24-2020-06-18  2020-06-18-2020-06-18  2020-05-24-2020-06-17
Landing Page Link  https://www.okay.cz/emos-em190-s-hd-hevc-h265-dvb-t2/?utm_source=facebook&utm_medium=cpc&utm_campaign=%5BAKVALL%5D+2008+%7C+V%C3%BDrazn%C4%9BZlevn%C4%9Bno+%5BKVZ%5D&utm_content=%5BAKVALL%5D+2008+%7C+V%C3%BDrazn%C4%9BZlevn%C4%9Bno+%5BKVZ%5D&fbclid=IwAR359MM9OYIjj8XbvBLBO3oAIh5_Ac27hdHBsJazwGsjjODsNWdvTZFoyZY  https://www.facebook.com/okayzdar/?refid=28&_ft_=adid.23845099011660343:qid.6839853948775859979:mf_story_key.4902693134076509895:is_sponsored.1:ei.AI@AQJhyOix3mRL9JNxSm3baLPIpXWC3bYF5AdNxQOS9iH9A9p73UwOkKHRwS1gdOjTrjcW76ZhPbyZdN3PblAN_wtp:top_level_post_id.3001505689942034:content_owner_id_new.832727643486527:page_id.832727643486527:src.22:photo_id.3001505516608718:story_location.5:story_attachment_style.photo:view_time.1592527364:filter.h_nor:tds_flgs.3:actrs.832727643486527:page_insights.%7B%22832727643486527%22:%7B%22page_id%22:832727643486527,%22page_id_type%22:%22page%22,%22actor_id%22:832727643486527,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592219322,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3001505689942034%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:832727643486527,%22page_id%22:832727643486527,%22post_id%22:3001505689942034,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://www.okay.cz/gamepad-sony-dual-shock-4-pro-ps4-v2-ps719893950-modry/?utm_source=facebook&utm_medium=cpc&utm_campaign=%5BAKVALL%5D+2004+%7C+V%C3%BDrazn%C4%9BZlevn%C4%9Bno+%5BZO%5D&utm_content=%5BAKVALL%5D+2004+%7C+V%C3%BDrazn%C4%9BZlevn%C4%9Bno+%5BZO%5D&fbclid=IwAR0LEFBfvqtEeJEb9J2QZhNJJSY-N7m306cxw0C0GEamkg1J1qzxyxxo2SM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Okay.cz are successful.

Okay.cz Creative Analysis: 

Okay.cz placed a Carousel ad in 2020-05-24-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Okay.cz Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Okay.cz has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Okay.cz Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-18  2020-06-18-2020-06-18  2020-05-24-2020-06-17
During  26 days  1 days 25 days 
Like  0  0  0
Share  483  0  222
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Okay.cz ‘s Top 1 ad received 0 likes, 483 shares, 0 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Okay.cz, helping Okay.cz to grasp the ad data more clearly.