Top Ads on Ohio Capital Journal

Ohio Capital Journal Background Introduction:

The Ohio Capital Journal is a hard-hitting, independent, nonprofit news organization dedicated to connecting Ohioans to their state government and its impact on their lives.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ohio Capital Journal has been advertising and marketing on Facebook for many years. And Ohio Capital Journal has placed 62 of ads on the Facebook platform in the last month. In the past few years,Ohio Capital Journal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ohio Capital Journal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ohio Capital Journal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ohio Capital Journal.

BigSpy

1.Ohio Capital Journal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ohio Capital Journal  Ohio Capital Journal  Ohio Capital Journal
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Ohio Capital Journal Marketing Objectives Analysis: 

Ohio Capital Journal has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ohio Capital Journal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ohio Capital Journal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Passenger rail system in Ohio? One 'data nerd' has an idea on how to make it possible. - Ohio Capital Journal  Ohio abortion bills by the numbers: Here’s what’s pending - Ohio Capital Journal Bloomberg floods Ohio, other battlegrounds with ad spending over holiday - Ohio Capital Journal 
Ad Copy Text  no setting  no setting  no setting
Link Description  A public transit advocate is proposing a passenger rail system that would criss-cross the Buckeye State, with stops in half of Ohio’s 88 counties.  A number of abortion-related bills have passed at least one chamber of the Ohio legislature, or are being reviewed currently within the Statehouse. Here is a look at them.  If you watched football over the lengthy Thanksgiving weekend, chances were you couldn’t go a quarter of play without seeing an ad for Michael Bloomberg.
Website Link  ohiocapitaljournal.com  ohiocapitaljournal.com  ohiocapitaljournal.com
CTA      
Text Word Count 0  0  0
Like 0  0  0

Ohio Capital Journal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ohio Capital Journal Top 1 ads got 0 likes. Ohio Capital Journal uses a sentence with the finishing touch title: “Passenger rail system in Ohio? One 'data nerd' has an idea on how to make it possible. - Ohio Capital Journal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ohio Capital Journal shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ohio Capital Journal should continue to optimize the ad content.

3.Ohio Capital Journal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-05-2020-05-14  2019-12-04-2020-05-14  2019-12-04-2020-05-14
Landing Page Link  https://ohiocapitaljournal.com/2019/12/05/passenger-rail-system-in-ohio-one-data-nerd-has-an-idea-on-how-to-make-it-possible/  https://ohiocapitaljournal.com/briefs/ohio-abortion-bills-by-the-numbers-heres-whats-pending/   https://ohiocapitaljournal.com/briefs/bloomberg-floods-ohio-other-battlegrounds-with-ad-spending-over-holiday/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ohio Capital Journal are successful.

Ohio Capital Journal Creative Analysis: 

Ohio Capital Journal placed a Image ad in 2019-12-05-2020-05-14, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ohio Capital Journal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ohio Capital Journal has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ohio Capital Journal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-05-2020-05-14  2019-12-04-2020-05-14  2019-12-04-2020-05-14
During  162 days  163 days 163 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Ohio Capital Journal ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 162 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ohio Capital Journal, helping Ohio Capital Journal to grasp the ad data more clearly.