Top Ads on Office Depot

Office Depot Background Introduction:

You take care of business. We take care of you. Office Depot® OfficeMax® is a leading provider of office products and services for people that mean business.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Office Depot has been advertising and marketing on Facebook for many years. And Office Depot has placed 359 of ads on the Facebook platform in the last month. In the past few years,Office Depot has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Office Depot on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Office Depot. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Office Depot.

BigSpy

1.Office Depot Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Office Depot  Office Depot  Office Depot
Page Categories  Office Supplies  Retail Company  Office Supplies
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Office Depot Marketing Objectives Analysis: 

Office Depot has been operating in Office Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Office Depot best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Office Depot Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ¡Sorprende a papá con Office Depot!  Office Depot Office Depot México 
Ad Copy Text  ¡Sorprende a papá con Office Depot! Compra en www.officedepot.com.mx y recibe envío GRATIS* o si ...  Shop the business essentials you need with FREE next business-day shipping on qualifying orders.  ¡Sorprende a papá con Office Depot! Compra en www.officedepot.com.mx y recibe envío GRATIS* o si ...
Link Description  N/A  N/A  N/A
Website Link  www.officedepot.com.mx  www.officedepot.com  www.officedepot.com.mx
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 228  96  228
Like 0  0  6

Office Depot Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Office Depot Top 1 ads got 0 likes. Office Depot uses a sentence with the finishing touch title: “¡Sorprende a papá con Office Depot!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Office Depot shared 228 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Office Depot should continue to optimize the ad content.

3.Office Depot Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-18-2020-06-18  2020-04-10-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  https://www.officedepot.com.mx/officedepot/en/Categor%C3%ADa/Todas/Oficina/Cafeter%C3%ADa-y-Limpieza/Limpieza-Personal/TERMOMETRO-LICA/p/93508?utm_source=Adsocial_FB&utm_medium=2006_AO_MKT_Dia_del_padre_DPA_1&utm_campaign=2006_AO_MKT_Dia_del_padre_DPA_7&utm_content=DPA_7&utm_term=Dia_Del_padre_15_19_junio&fbclid=IwAR1QfwOzePoVhoWwaZQblFht106gBG-qQ8ADtqiXXstMHLB_9sRY1UX7rq0  https://www.officedepot.com/a/products/279755/Dial-Professional-Basics-Foaming-Hand-Soap/?cm_mmc=FB-_-RTG-_-URL-_-DPA&cm_mmca1=Core&cm_mmca2=lf&utm_source=facebookinstagram&utm_medium=social&utm_campaign=dpa_na_dyn_core_lf_rtg&utm_content=dyn_dyn&utm_term=dyn&fbclid=IwAR0dGmlfMT9IAXNQxXSDlkDwN56kkKe_L7M6Cz05KBbo8rUJyaK-oTYDmC8   https://www.officedepot.com.mx/officedepot/en/sorprende-a-papa?utm_source=Adsocial_FB&utm_medium=2006_AO_MKT_D%C3%ADa_del_padre_Carousel&utm_campaign=2006_AO_MKT_D%C3%ADa_del_padre_Carousel&utm_term=Dia_Del_padre_15_19_junio&utm_content=Carousel&fbclid=IwAR0CUFCBli6hYhmSZeqOwHQ7PCBmBPNA9zJ-bGgfDJGM9NxBhqODWD6ZGzE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Office Depot are successful.

Office Depot Creative Analysis: 

Office Depot placed a Carousel ad in 2020-06-18-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Office Depot Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Romanian  English  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Office Depot has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Office Depot Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-04-10-2020-06-18  2020-06-17-2020-06-18
During  1 days  70 days 2 days 
Like  0  0  6
Share  2  54  2
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Office Depot ‘s Top 1 ad received 0 likes, 2 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Office Depot, helping Office Depot to grasp the ad data more clearly.