Top Ads on OdySea Aquarium

OdySea Aquarium Background Introduction:

OdySea Aquarium, the largest aquarium in the southwest, offers an entertaining, interactive, and educational experience for guests of all ages!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OdySea Aquarium has been advertising and marketing on Facebook for many years. And OdySea Aquarium has placed 14 of ads on the Facebook platform in the last month. In the past few years,OdySea Aquarium has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OdySea Aquarium on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OdySea Aquarium. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OdySea Aquarium.

BigSpy

1.OdySea Aquarium Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OdySea Aquarium  OdySea Aquarium  OdySea Aquarium
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OdySea Aquarium Marketing Objectives Analysis: 

OdySea Aquarium has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OdySea Aquarium best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OdySea Aquarium Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Reserve Your Tickets Online  Reserve Your Tickets Online Save $10 When You Book Online 
Ad Copy Text  Get out of the heat and treat yourself to a day with these magnificent animals. We're taking precuat...  We're open and taking many precautions to keep guests safe including limiting capacity, increasing h...  Meet America's biggest alligator, Mighty Mike! He’s over 800 pounds and 14 feet long! Enjoy limite...
Link Description  Save When You Buy In Advance  Save When You Buy In Advance  Oh My Gator! Mighty Mike at OdySea
Website Link  www.odyseaaquarium.com  www.odyseaaquarium.com  estore.odyseaaquarium.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 146  156  152
Like 1088  1625  135

OdySea Aquarium Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OdySea Aquarium Top 1 ads got 1088 likes. OdySea Aquarium uses a sentence with the finishing touch title: “Reserve Your Tickets Online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OdySea Aquarium shared 146 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OdySea Aquarium should continue to optimize the ad content.

3.OdySea Aquarium Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-05-2020-06-18  2020-05-20-2020-06-03  2019-11-12-2019-12-11
Landing Page Link  https://www.odyseaaquarium.com/tickets-savings-2/?utm_medium=Paid-Social&utm_source=Facebook&utm_campaign=promotion  https://www.odyseaaquarium.com/tickets-savings/?utm_medium=Paid-Social&utm_source=Facebook&utm_campaign=promotion   https://estore.odyseaaquarium.com/WebStore/shop/viewitems.aspx?CG=OA&C=OAGA10&utm_source=Facebook&utm_medium=Paid-Social&utm_campaign=10off

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OdySea Aquarium are successful.

OdySea Aquarium Creative Analysis: 

OdySea Aquarium placed a Video ad in 2020-06-05-2020-06-18, and got 1088 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OdySea Aquarium Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India,Morocco,Vietnam  Egypt  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OdySea Aquarium has the best conversion in India,Morocco,Vietnam, and can advertise more in India,Morocco,Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OdySea Aquarium Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-18  2020-05-20-2020-06-03  2019-11-12-2019-12-11
During  14 days  15 days 30 days 
Like  1088  1625  135
Share  133  246  22
Comment  89  155  18

Advertising effectiveness is a direct manifestation of advertising. OdySea Aquarium ‘s Top 1 ad received 1088 likes, 133 shares, 89 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OdySea Aquarium, helping OdySea Aquarium to grasp the ad data more clearly.