Top Ads on Odisee hogeschool
Odisee hogeschool Background Introduction:
Odisee biedt 25 bacheloropleidingen op 6 campussen: state-of-the-art onderwijs dat inzet op talent en een sterke band met het werkveld.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Odisee hogeschool has been advertising and marketing on Facebook for many years. And Odisee hogeschool has placed 42 of ads on the Facebook platform in the last month. In the past few years,Odisee hogeschool has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Odisee hogeschool on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Odisee hogeschool. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Odisee hogeschool.
1.Odisee hogeschool Top 3 Ads Basic Understanding
| top1 | top2 | top3 | |
| Name | Odisee hogeschool | Odisee hogeschool | Odisee hogeschool |
| Page Categories | College & University | College & University | College & University |
| Marketing Objectives | Other | Other | Other |
| ECommerce Softwares | N/A | N/A | N/A |
Odisee hogeschool Marketing Objectives Analysis:
Odisee hogeschool has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Odisee hogeschool best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Odisee hogeschool Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
| top1 | top2 | top3 | |
| Ad Headline | Registreer je alvast … | Odisee hogeschool | Registreer je nu al en blijf op de hoogte. |
| Ad Copy Text | Overweeg je als volwassene om (opnieuw) te gaan studeren? Dat kan met ons ruim aanbod aan graduaten,... | Klaar voor een uitdaging en veel goesting om bij te leren? Volg een opleiding bij Odisee! | Klaar voor de volgende stap in je leven? Chat tijdens onze digitale infodag met docenten en studente... |
| Link Description | … en blijf up-to-date. | N/A | Ontdek de co-hogeschool. |
| Website Link | www.odisee.be | www.odisee.be | www.odisee.be |
| CTA | LEARN_MORE | LEARN_MORE | |
| Text Word Count | 199 | 89 | 155 |
| Like | 23 | 12 | 14 |
Odisee hogeschool Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Odisee hogeschool Top 1 ads got 23 likes. Odisee hogeschool uses a sentence with the finishing touch title: “Registreer je alvast …”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Odisee hogeschool shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Odisee hogeschool should continue to optimize the ad content.
3.Odisee hogeschool Top 3 Ads Creative Selection
| top1 | top2 | top3 | |
| Creative Type | Image | Carousel | Image |
| Ad Time | 2020-06-05-2020-06-09 | 2020-05-04-2020-05-10 | 2020-04-10-2020-04-23 |
| Landing Page Link | https://www.odisee.be/nl/infodag?utm_source=facebook&utm_medium=darkpost&utm_campaign=infodag270620&fbclid=IwAR0_yDbPyAsM7WtKU8bunaz46XtmKO-7rlKWG_mzE1U8F7O7hnqVwKi1OPE | https://www.odisee.be/permanente-vorming/T-Education/S-Postgraduaten/OAE?utm_source=facebook&utm_medium=darkpost&utm_campaign=navormingen2020&fbclid=IwAR1AQnVpmM-CTQpOYOIw3GEKQlYWi9kcnjQxpvCbnZoGvfxTGulNWQPK9eY | https://www.odisee.be/nl/infodag?utm_source=facebook&utm_medium=darkpost&utm_campaign=infodag250420 |
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Odisee hogeschool are successful.
Odisee hogeschool Creative Analysis:
Odisee hogeschool placed a Image ad in 2020-06-05-2020-06-09, and got 23 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Odisee hogeschool Top 3 Ads Audience Analysis:
| top1 | top2 | top3 | |
| Country | Belgium | N/A | Belgium |
| Language | Dutch | Dutch | Dutch |
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Odisee hogeschool has the best conversion in Belgium, and can advertise more in Belgium in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Odisee hogeschool Top 3 Ads Performance Display
| top1 | top2 | top3 | |
| Ad Time | 2020-06-05-2020-06-09 | 2020-05-04-2020-05-10 | 2020-04-10-2020-04-23 |
| During | 5 days | 7 days | 14 days |
| Like | 23 | 12 | 14 |
| Share | 3 | 1 | 0 |
| Comment | 1 | 0 | 0 |
Advertising effectiveness is a direct manifestation of advertising. Odisee hogeschool ‘s Top 1 ad received 23 likes, 3 shares, 1 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Odisee hogeschool, helping Odisee hogeschool to grasp the ad data more clearly.