Top Ads on Ochre Health

Ochre Health Background Introduction:

2002

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ochre Health has been advertising and marketing on Facebook for many years. And Ochre Health has placed 14 of ads on the Facebook platform in the last month. In the past few years,Ochre Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ochre Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ochre Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ochre Health.

BigSpy

1.Ochre Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ochre Health  Ochre Health  Ochre Health
Page Categories  Family Medicine Practice  Family Medicine Practice  Family Medicine Practice
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Ochre Health Marketing Objectives Analysis: 

Ochre Health has been operating in Family Medicine Practice for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ochre Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ochre Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Book an appointment today  Ochre Health Ochre Health 
Ad Copy Text  no setting  no setting  no setting
Link Description    N/A  N/A
Website Link  www.ochrehealth.com.au  www.ochrehealth.com.au  www.ochrehealth.com.au
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 0  0  0
Like 0  0  0

Ochre Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ochre Health Top 1 ads got 0 likes. Ochre Health uses a sentence with the finishing touch title: “Book an appointment today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ochre Health shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ochre Health should continue to optimize the ad content.

3.Ochre Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-28-2020-06-10  2020-05-06-2020-06-10  2020-05-19-2020-06-10
Landing Page Link  https://www.ochrehealth.com.au/practices/medical-centre-bathurst/  https://www.ochrehealth.com.au/   https://www.ochrehealth.com.au/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ochre Health are successful.

Ochre Health Creative Analysis: 

Ochre Health placed a Image ad in 2020-05-28-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ochre Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  Australia
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ochre Health has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ochre Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-10  2020-05-06-2020-06-10  2020-05-19-2020-06-10
During  14 days  36 days 23 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Ochre Health ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ochre Health, helping Ochre Health to grasp the ad data more clearly.