Top Ads on Ocesa

Ocesa Background Introduction:

OCESA contrata, produce y organiza los mejores conciertos de artistas y grupos nacionales e internacionales, además de presentar espectáculos deportivos, musicales y operísticos en México.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ocesa has been advertising and marketing on Facebook for many years. And Ocesa has placed 74 of ads on the Facebook platform in the last month. In the past few years,Ocesa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ocesa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ocesa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ocesa.

BigSpy

1.Ocesa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ocesa  Ocesa  Ocesa
Page Categories  Company  Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ocesa Marketing Objectives Analysis: 

Ocesa has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ocesa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ocesa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ocesa  #QuédateEnCasa María José | Auditorio Nacional 
Ad Copy Text  ¡Conoce el lineup del Festival Virtual #CitibanamexConecta! ???? Vivamos una nueva historia en do...  Hay quienes por su trabajo, o situación de vida, no pueden quedarse en casa. Tú que sí puedes, no...  La #Conexión que haremos junto a María José el próximo 25 de abril será algo mágico y no quere...
Link Description  ¡Conoce el lineup del Festival Virtual #CitibanamexConecta!  N/A  Encuentra y compra tus boletos para María José ene el Auditorio Nacional, solo en Ticketmaster MX.
Website Link  www.facebook.com  www.facebook.com  www.ticketmaster.com.mx
CTA      SHOP_NOW
Text Word Count 270  124  173
Like 5052  5380  200

Ocesa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ocesa Top 1 ads got 5052 likes. Ocesa uses a sentence with the finishing touch title: “Ocesa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ocesa shared 270 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ocesa should continue to optimize the ad content.

3.Ocesa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-26-2020-05-31  2020-04-03-2020-04-21  2020-03-17-2020-03-17
Landing Page Link  https://www.facebook.com/67012982160/posts/10157033480262161/  https://www.facebook.com/ocesamx/videos/1055982111425128/   https://www.ticketmaster.com.mx/maria-jose-ciudad-de-mexico-26-04-2020/event/14005845DEBEB285?utm_source=Facebook&utm_medium=Linkad_BNN&utm_campaign=MARIA+JOSE+DF+25+ABRIL+2020&utm_term=Promotor&fbclid=IwAR21TJdmSViwM-Ssw-IxSDELWdquXdOHeHn2lCjgqrw5OviCFKcHAE1HjkU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ocesa are successful.

Ocesa Creative Analysis: 

Ocesa placed a Image ad in 2020-05-26-2020-05-31, and got 5052 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ocesa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Mexico  N/A
Language  Spanish  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ocesa has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ocesa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-05-31  2020-04-03-2020-04-21  2020-03-17-2020-03-17
During  6 days  19 days 1 days 
Like  5052  5380  200
Share  4242  1435  27
Comment  1075  157  50

Advertising effectiveness is a direct manifestation of advertising. Ocesa ‘s Top 1 ad received 5052 likes, 4242 shares, 1075 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ocesa, helping Ocesa to grasp the ad data more clearly.