Top Ads on Ocean Conservancy

Ocean Conservancy Background Introduction:

We are a voice for our ocean.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ocean Conservancy has been advertising and marketing on Facebook for many years. And Ocean Conservancy has placed 15 of ads on the Facebook platform in the last month. In the past few years,Ocean Conservancy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ocean Conservancy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ocean Conservancy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ocean Conservancy.

BigSpy

1.Ocean Conservancy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ocean Conservancy  Ocean Conservancy  Ocean Conservancy
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ocean Conservancy Marketing Objectives Analysis: 

Ocean Conservancy has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ocean Conservancy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ocean Conservancy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sign Your Letter to Help Save Arctic Wildlife Today  Sign Your Letter to Help Save Arctic Wildlife Today Sign Your Letter to Help Save Arctic Wildlife Today 
Ad Copy Text  We're talking to the IMO about tackling the issue of global shipping emissions around the world. You...  We're talking to the IMO about tackling the issue of global shipping emissions around the world. You...  We're talking to the IMO about tackling the issue of global shipping emissions around the world. You...
Link Description  Join Ocean Conservancy in taking action.  Join Ocean Conservancy in taking action.  Join Ocean Conservancy in taking action.
Website Link  takeaction.oceanconservancy.org  takeaction.oceanconservancy.org  takeaction.oceanconservancy.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 129  129  129
Like 516  3952  4098

Ocean Conservancy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ocean Conservancy Top 1 ads got 516 likes. Ocean Conservancy uses a sentence with the finishing touch title: “Sign Your Letter to Help Save Arctic Wildlife Today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ocean Conservancy shared 129 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ocean Conservancy should continue to optimize the ad content.

3.Ocean Conservancy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-12-2020-04-24  2019-11-12-2020-04-21  2019-11-12-2020-04-21
Landing Page Link  https://takeaction.oceanconservancy.org/page/50207/action/1?ea.tracking.id=19FPJFEDXX&utm_medium=Display&utm_source=Facebook&utm_campaign=Evergreen  https://takeaction.oceanconservancy.org/page/50207/action/1?ea.tracking.id=19FPJFEDXX&utm_medium=Display&utm_source=Facebook&utm_campaign=Evergreen&fbclid=IwAR2n4I-sFYn_FdnR36n8wTtgLa0K8RHy7C-6ORd6wMOOrTJZRp2zZpF_OgM   https://takeaction.oceanconservancy.org/page/50207/action/1?ea.tracking.id=19FPJFEDXX&utm_medium=Display&utm_source=Facebook&utm_campaign=Evergreen

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ocean Conservancy are successful.

Ocean Conservancy Creative Analysis: 

Ocean Conservancy placed a Image ad in 2019-11-12-2020-04-24, and got 516 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ocean Conservancy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  Germany  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ocean Conservancy has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ocean Conservancy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-12-2020-04-24  2019-11-12-2020-04-21  2019-11-12-2020-04-21
During  165 days  162 days 162 days 
Like  516  3952  4098
Share  288  2401  2968
Comment  30  250  364

Advertising effectiveness is a direct manifestation of advertising. Ocean Conservancy ‘s Top 1 ad received 516 likes, 288 shares, 30 comments in just 165 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ocean Conservancy, helping Ocean Conservancy to grasp the ad data more clearly.