Top Ads on Ocean Nomad - Raft Survival

Ocean Nomad - Raft Survival Background Introduction:

New official page of the game "Raft Survival - Ocean Nomad"

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ocean Nomad - Raft Survival has been advertising and marketing on Facebook for many years. And Ocean Nomad - Raft Survival has placed 132 of ads on the Facebook platform in the last month. In the past few years,Ocean Nomad - Raft Survival has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ocean Nomad - Raft Survival on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ocean Nomad - Raft Survival. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ocean Nomad - Raft Survival.

BigSpy

1.Ocean Nomad - Raft Survival Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ocean Nomad - Raft Survival  Ocean Nomad - Raft Survival  Ocean Nomad - Raft Survival
Page Categories  App Page  App Page  App Page
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ocean Nomad - Raft Survival Marketing Objectives Analysis: 

Ocean Nomad - Raft Survival has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ocean Nomad - Raft Survival best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ocean Nomad - Raft Survival Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Raft Survival - Ocean Nomad  Raft Survival - Ocean Nomad Raft Survival - Ocean Nomad 
Ad Copy Text  Build a huge raft.  Build a huge raft.  Build a huge raft.
Link Description  N/A  N/A  N/A
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  PLAY_GAME  PLAY_GAME  PLAY_GAME
Text Word Count 18  18  18
Like 52  32  36

Ocean Nomad - Raft Survival Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ocean Nomad - Raft Survival Top 1 ads got 52 likes. Ocean Nomad - Raft Survival uses a sentence with the finishing touch title: “Raft Survival - Ocean Nomad”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ocean Nomad - Raft Survival shared 18 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is PLAY_GAME.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ocean Nomad - Raft Survival should continue to optimize the ad content.

3.Ocean Nomad - Raft Survival Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://itunes.apple.com/app/id1326046015  http://itunes.apple.com/app/id1326046015   http://itunes.apple.com/app/id1326046015

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ocean Nomad - Raft Survival are successful.

Ocean Nomad - Raft Survival Creative Analysis: 

Ocean Nomad - Raft Survival placed a Video ad in 2020-06-18-2020-06-20, and got 52 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ocean Nomad - Raft Survival Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Lithuania  Lithuania
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ocean Nomad - Raft Survival has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ocean Nomad - Raft Survival Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-18-2020-06-20
During  3 days  3 days 3 days 
Like  52  32  36
Share  1  2  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Ocean Nomad - Raft Survival ‘s Top 1 ad received 52 likes, 1 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ocean Nomad - Raft Survival, helping Ocean Nomad - Raft Survival to grasp the ad data more clearly.