Top Ads on Ocean Networks Canada

Ocean Networks Canada Background Introduction:

Discover the ocean, understand the planet. Canada's national ocean observatory, provides real-time data for the advancement of science, society & industry.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ocean Networks Canada has been advertising and marketing on Facebook for many years. And Ocean Networks Canada has placed 3 of ads on the Facebook platform in the last month. In the past few years,Ocean Networks Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ocean Networks Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ocean Networks Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ocean Networks Canada.

BigSpy

1.Ocean Networks Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ocean Networks Canada  Ocean Networks Canada  Ocean Networks Canada
Page Categories  Observatory  Observatory  Observatory
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Ocean Networks Canada Marketing Objectives Analysis: 

Ocean Networks Canada has been operating in Observatory for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ocean Networks Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ocean Networks Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Whale Song Sampler  It's a fish-eat-fish world Squid feeding party 
Ad Copy Text  Join us to celebrate Earth Day with whale song - one of the most complex non-human forms of communic...  Over the weekend, one of our Barkey Canyon cameras captured the fateful moment that a small rattail ...  Humboldt squid have a reputation for aggressive behaviour, although research suggests they are only ...
Link Description  N/A  N/A  N/A
Website Link  bit.ly  bit.ly  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 787  642  563
Like 27  14  9

Ocean Networks Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ocean Networks Canada Top 1 ads got 27 likes. Ocean Networks Canada uses a sentence with the finishing touch title: “Whale Song Sampler”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ocean Networks Canada shared 787 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ocean Networks Canada should continue to optimize the ad content.

3.Ocean Networks Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-04-21-2019-04-25  2019-04-15-2019-04-23  2019-04-12-2019-04-19
Landing Page Link  http://www.oceannetworks.ca/sights-sounds/audio  http://www.oceannetworks.ca/whalebone-experiment-minimum-oxygen-zone   https://www.facebook.com/OceanNetworksCanada/videos/352760642028297/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ocean Networks Canada are successful.

Ocean Networks Canada Creative Analysis: 

Ocean Networks Canada placed a Video ad in 2019-04-21-2019-04-25, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ocean Networks Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,United Kingdom,Germany...  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ocean Networks Canada has the best conversion in Canada,United Kingdom,Germany..., and can advertise more in Canada,United Kingdom,Germany... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ocean Networks Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-21-2019-04-25  2019-04-15-2019-04-23  2019-04-12-2019-04-19
During  5 days  9 days 8 days 
Like  27  14  9
Share  24  0  2
Comment  2  0  2

Advertising effectiveness is a direct manifestation of advertising. Ocean Networks Canada ‘s Top 1 ad received 27 likes, 24 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ocean Networks Canada, helping Ocean Networks Canada to grasp the ad data more clearly.