Top Ads on Ocean Sailing Academy

Ocean Sailing Academy Background Introduction:

Ocean Sailing Academy is the largest RYA (Royal Yachting Association) and SAS (South African Sailing) Training Centre in Southern Africa specialising in Sail and Power Career Training for the international yachting industry (leisure courses too!)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ocean Sailing Academy has been advertising and marketing on Facebook for many years. And Ocean Sailing Academy has placed 6 of ads on the Facebook platform in the last month. In the past few years,Ocean Sailing Academy has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ocean Sailing Academy on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ocean Sailing Academy. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ocean Sailing Academy.


1.Ocean Sailing Academy Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ocean Sailing Academy  Ocean Sailing Academy  Ocean Sailing Academy
Page Categories  Boat / Sailing Instructor  Boat / Sailing Instructor  Boat / Sailing Instructor
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Ocean Sailing Academy Marketing Objectives Analysis: 

Ocean Sailing Academy has been operating in Boat / Sailing Instructor for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ocean Sailing Academy best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ocean Sailing Academy Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  10% Off Sailing Courses - Ocean Sailing Academy  10% Off Sailing Courses - Ocean Sailing Academy 10% Off Sailing Courses - Ocean Sailing Academy 
Ad Copy Text  ONLINE SPECIAL: Get 10% off selected sailing, motor cruising and online courses booked and paid for ...  ONLINE SPECIAL: Get 10% off selected sailing, motor cruising and online courses booked and paid for ...  ONLINE SPECIAL: Get 10% off selected sailing, motor cruising and online courses booked and paid for ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 177  177  177
Like 0  0  0

Ocean Sailing Academy Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ocean Sailing Academy Top 1 ads got 0 likes. Ocean Sailing Academy uses a sentence with the finishing touch title: “10% Off Sailing Courses - Ocean Sailing Academy”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ocean Sailing Academy shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ocean Sailing Academy should continue to optimize the ad content.

3.Ocean Sailing Academy Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-10-2019-04-27  2019-04-10-2019-04-27  2019-04-10-2019-04-27
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ocean Sailing Academy are successful.

Ocean Sailing Academy Creative Analysis: 

Ocean Sailing Academy placed a Image ad in 2019-04-10-2019-04-27, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ocean Sailing Academy Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Canada,Australia...  United States,Canada,Australia...  United States,Canada,Australia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ocean Sailing Academy has the best conversion in United States,Canada,Australia..., and can advertise more in United States,Canada,Australia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ocean Sailing Academy Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-10-2019-04-27  2019-04-10-2019-04-27  2019-04-10-2019-04-27
During  18 days  18 days 18 days 
Like  0  0  0
Share  0  0  0
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Ocean Sailing Academy ‘s Top 1 ad received 0 likes, 0 shares, 1 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ocean Sailing Academy, helping Ocean Sailing Academy to grasp the ad data more clearly.