Top Ads on Observador

Observador Background Introduction:

Obrigado por visitar o Observador no Facebook. Aqui queremos partilhar informação, interagir com os nossos leitores e discutir ideias.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Observador has been advertising and marketing on Facebook for many years. And Observador has placed 173 of ads on the Facebook platform in the last month. In the past few years,Observador has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Observador on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Observador. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Observador.

BigSpy

1.Observador Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Observador  Observador  Observador
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  wordpress

Observador Marketing Objectives Analysis: 

Observador has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Observador best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Observador Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Uma criança sozinha nos transportes públicos?  everis Awards: 70 mil euros para premiar projeto de base tecnológica (VIDEO) Albino Vargas y 5 intergrantes de su grupo siguen detenidos en Limón 
Ad Copy Text  Podia ser verdade, mas é apenas ficção. Diogo, uma criança de 5 anos, é a personagem principal ...  Economia digital, tecnologias setoriais e biotecnologia e saúde são as 3 categorias a concurso nos...  no setting
Link Description  Podia ser verdade, mas é apenas ficção. Diogo, uma criança de 5 anos, é a personagem principal do livro “Há Monstros no Túnel”. E nós entrevistámo-lo....  Empreendedorismo, inovação e talento. Estas são as três premissas para participar nos everis Awards Portugal, um concurso que premeia projetos de base tecnológica e que vai já na 19.ª edição. Este ano, os projetos devem estar ligados a três áreas distintas: novos modelos de negócio na economia digital, tecnologias setoriais e biotecnologia e saúde. Aliás, mais do que estarem ligados a estas áreas, os projetos devem conter soluções nestas categorias, como, por exemplo, projetos baseados em modelos de negócio digitais e inovadores que traduzem oportunidades provenientes de novas tecnologias, ou, ainda, projetos baseados em inovação tecnológica aplicados ao desenvolvimento de produtos ou serviços em áreas como indústria, banca, seguros, telecomunicações, retalho, logística, distribuição, energia, infraestruturas ou consumo em geral. Na área da biotecnologia e saúde, os projetos podem ser baseados na aplicação da biotecnologia e ciências da vida ao desenvolvimento de medicamentos e novas terapias. Também são válidos os projetos que incorporam desenvolvimentos tecnológicos na forma de dispositivos médicos ou soluções de “eHealth”.  El líder sindical Albino Vargas y cinco personas más permanecían detenidos hasta las 6:00 p.m. de este miércoles luego de un altercado en la Municipalidad de Talamanca. Videos compartidos por Radio Casino de Limón muestran los momentos en que Vargas y su grupo permancen en la sede judicial en
Website Link  observador.pt  observador.pt  observador.cr
CTA      
Text Word Count 163  208  0
Like 62  26  0

Observador Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Observador Top 1 ads got 62 likes. Observador uses a sentence with the finishing touch title: “Uma criança sozinha nos transportes públicos?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Observador shared 163 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Observador should continue to optimize the ad content.

3.Observador Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-17  2020-06-04-2020-06-06  2020-06-03-2020-06-06
Landing Page Link  https://observador.pt/programas/quem-conta-um-conto/uma-crianca-sozinha-nos-transportes-publicos/  https://observador.pt/2020/06/05/everis-awards-70-mil-euros-para-premiar-projeto-de-base-tecnologica/   https://observador.cr/noticia/video-albino-vargas-y-5-intergrantes-de-su-grupo-siguen-detenidos-en-limon/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Observador are successful.

Observador Creative Analysis: 

Observador placed a Image ad in 2020-06-15-2020-06-17, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Observador Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Portugal  Costa Rica
Language  Portuguese  Portuguese  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Observador has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Observador Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-17  2020-06-04-2020-06-06  2020-06-03-2020-06-06
During  3 days  3 days 4 days 
Like  62  26  0
Share  20  5  0
Comment  3  1  0

Advertising effectiveness is a direct manifestation of advertising. Observador ‘s Top 1 ad received 62 likes, 20 shares, 3 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Observador, helping Observador to grasp the ad data more clearly.