Top Ads on Oak Street Health

Oak Street Health Background Introduction:

Oak Street Health is a network of primary care clinics for Medicare patients. We have 24 locations for seniors throughout Chicagoland, Indiana, and Michigan. We are coming to Philadelphia in 2018!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Oak Street Health has been advertising and marketing on Facebook for many years. And Oak Street Health has placed 133 of ads on the Facebook platform in the last month. In the past few years,Oak Street Health has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Oak Street Health on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Oak Street Health. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Oak Street Health.

BigSpy

1.Oak Street Health Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Oak Street Health  Oak Street Health  Oak Street Health
Page Categories  Medical Center  Medical Center  Medical Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Oak Street Health Marketing Objectives Analysis: 

Oak Street Health has been operating in Medical Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Oak Street Health best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Oak Street Health Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Online doctors  Book an appointment today Medicare Doctors in Your City 
Ad Copy Text  Our doctors listen with their ears, eyes, and heart. And we're here for you, now more than ever.  Our doctors listen with their ears, eyes, and heart.  Your health and wellness is our first priority. We’re primary care doctors that are here to suppor...
Link Description  Doctors for adults on Medicare.  Doctors for adults on Medicare  Schedule An Appointment Today
Website Link  www.facebook.com  www.facebook.com  www.oakstreethealth.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 96  52  106
Like 1699  1925  5

Oak Street Health Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Oak Street Health Top 1 ads got 1699 likes. Oak Street Health uses a sentence with the finishing touch title: “Online doctors”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Oak Street Health shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Oak Street Health should continue to optimize the ad content.

3.Oak Street Health Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-14-2020-06-18  2020-04-23-2020-06-16  2020-05-13-2020-06-15
Landing Page Link  https://www.facebook.com/OakStreetHealth/videos/3070863062976674/  https://www.facebook.com/103943623112552/posts/1442142279292673/   https://www.oakstreethealth.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Oak Street Health are successful.

Oak Street Health Creative Analysis: 

Oak Street Health placed a Video ad in 2020-04-14-2020-06-18, and got 1699 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Oak Street Health Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Oak Street Health has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Oak Street Health Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-18  2020-04-23-2020-06-16  2020-05-13-2020-06-15
During  66 days  55 days 34 days 
Like  1699  1925  5
Share  374  245  1
Comment  195  182  0

Advertising effectiveness is a direct manifestation of advertising. Oak Street Health ‘s Top 1 ad received 1699 likes, 374 shares, 195 comments in just 66 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Oak Street Health, helping Oak Street Health to grasp the ad data more clearly.