Top Ads on OZON
OZON Background Introduction:
Официальная страница Ozon.ru
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
OZON has been advertising and marketing on Facebook for many years. And OZON has placed 857 of ads on the Facebook platform in the last month. In the past few years,OZON has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for OZON on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OZON. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OZON.
1.OZON Top 3 Ads Basic Understanding
|Page Categories||Medical Center||Appliances||E-commerce Website|
OZON Marketing Objectives Analysis:
OZON has been operating in Medical Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OZON best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.OZON Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Sanatate Cu Ozon –||Braun Russia||Ð¡Ð¼Ð°ÑÑÑÐ¾Ð½ Xiaomi Redmi Note 8 Pro 6/128GB, Ð±ÐµÐ»ÑÐ¹|
|Ad Copy Text||no setting||Создай свой стиль без лишних усилий.||???? Продолжаем дарить скидки! Ozon — мой любимый шопинг.|
|Link Description||Cabinetul a luat ființă în urmă cu 7 ani, la inițiativa Dr. Maricela Dragomir, medic primar urgențe medico-chirurgicale, ca urmare a faptului că, la nivelul Galațiului, a crescut nevoia de servicii medicale adresate terapiei durerii acute și, mai ales, cronice.||N/A||N/A|
|Text Word Count||0||66||97|
OZON Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. OZON Top 1 ads got 0 likes. OZON uses a sentence with the finishing touch title: “Sanatate Cu Ozon –”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. OZON shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OZON should continue to optimize the ad content.
3.OZON Top 3 Ads Creative Selection
|Landing Page Link||https://sanatatecuozon.ro/||https://www.ozon.ru/context/detail/id/169948556/?utm_source=starcom_instagram&utm_medium=vendor_pg_social&utm_term=br_dy_9005_001_mp_instagram_soc_newsfeed_nof_t6_ozon7037&utm_campaign=vendor_braun_br_dy_9005_ozon_ecom_p1864_010420_300620_ru&utm_content=banner||https://www.ozon.ru/product/globalnyy-rom-xiaomi-redmi-k30-5g-8gb-128gb-smartfon-snapdragon-765g-octa-core-64-174100889/?utm_medium=display&utm_source=action&utm_campaign=OlegD_allgoods_catalogue-min-cost|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OZON are successful.
OZON Creative Analysis:
OZON placed a Image ad in 2020-06-13-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.OZON Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
OZON has the best conversion in Romania, and can advertise more in Romania in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.OZON Top 3 Ads Performance Display
|During||7 days||24 days||11 days|
Advertising effectiveness is a direct manifestation of advertising. OZON ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OZON, helping OZON to grasp the ad data more clearly.