Top Ads on OYO

OYO Background Introduction:

India's largest branded network of hotels spread across 200+ cities, with 7,000+ hotels, offering standardized stay experiences at an unmatched price.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OYO has been advertising and marketing on Facebook for many years. And OYO has placed 264 of ads on the Facebook platform in the last month. In the past few years,OYO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OYO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OYO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OYO.

BigSpy

1.OYO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OYO  OYO  OYO
Page Categories  Hotel  Hotel  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OYO Marketing Objectives Analysis: 

OYO has been operating in Hotel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OYO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OYO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OYO  #OYOForSafeStay PERSONAL HOME GYM 
Ad Copy Text  Liburan ke luar kota tentu menjadi salah satu rencana utama yang sangat dinantikan setelah 3 bulan l...  Armed with fully-loaded sanitiser bottles, no germs can escape the eyes of our staff members. All ou...  A FULL GYM IN YOUR HANDS - Forget the crowded health club. Over 60 workout videos for Home, Office &...
Link Description  N/A  N/A  Limited Time Offer
Website Link  bit.ly  www.facebook.com  oyogym.com
CTA  LEARN_MORE    SHOP_NOW
Text Word Count 199  369  224
Like 83  25  2141

OYO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OYO Top 1 ads got 83 likes. OYO uses a sentence with the finishing touch title: “OYO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OYO shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OYO should continue to optimize the ad content.

3.OYO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Video
Ad Time   2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-03-09-2020-06-18
Landing Page Link  https://www.oyorooms.com/id/?utm_source=womensday&utm_medium=social_paid&utm_campaign=June-OYO-sanitized  https://www.facebook.com/1799428593438587/posts/2927101260671309/   https://oyogym.com/?fbclid=IwAR1knC93eo6Ab8am7sRwbN8vRN7gvTm1_2FdrPA5BKbmjRiWqdhJXTURwOU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OYO are successful.

OYO Creative Analysis: 

OYO placed a Carousel ad in 2020-06-16-2020-06-18, and got 83 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OYO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Arab Emirates  N/A
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OYO has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OYO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-16-2020-06-18  2020-03-09-2020-06-18
During  3 days  3 days 102 days 
Like  83  25  2141
Share  2  0  626
Comment  2  1  255

Advertising effectiveness is a direct manifestation of advertising. OYO ‘s Top 1 ad received 83 likes, 2 shares, 2 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OYO, helping OYO to grasp the ad data more clearly.