Top Ads on OTTY Mattress

OTTY Mattress Background Introduction:

OTTY - Where dreams are made

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OTTY Mattress has been advertising and marketing on Facebook for many years. And OTTY Mattress has placed 68 of ads on the Facebook platform in the last month. In the past few years,OTTY Mattress has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OTTY Mattress on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OTTY Mattress. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OTTY Mattress.

BigSpy

1.OTTY Mattress Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OTTY Mattress  OTTY Mattress  OTTY Mattress
Page Categories  Mattress Store  Mattress Store  Mattress Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

OTTY Mattress Marketing Objectives Analysis: 

OTTY Mattress has been operating in Mattress Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OTTY Mattress best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OTTY Mattress Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  We will match & beat competitors' price  Sleep better for less More than 5,300 5-star reviews 
Ad Copy Text  Being bombarded with mattress options? Look no further! We’re so confident in our award-winning OT...  Sleep with a tosser? Our leading spring technology prevents motion transfer, ensuring a restful nigh...  With so many hybrid options springing up, here's why OTTY is the best
Link Description  N/A  N/A  N/A
Website Link  otty.com  otty.com  otty.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 218  111  70
Like 815  98  140

OTTY Mattress Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OTTY Mattress Top 1 ads got 815 likes. OTTY Mattress uses a sentence with the finishing touch title: “We will match & beat competitors' price”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OTTY Mattress shared 218 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OTTY Mattress should continue to optimize the ad content.

3.OTTY Mattress Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-01-01-2020-06-19  2020-02-09-2020-06-17  2020-05-04-2020-06-16
Landing Page Link  https://otty.com/?utm_source=Facebook&utm_medium=paidsocial&utm_campaign=DMT&fbclid=IwAR0hBuMvFZ0vlUqi8CUSHr1vzT13ZuBij5mlN9vAuWKuonbqMOcAs9d3Y-Q  https://otty.com/products/the-otty-hybrid-mattress?utm_source=facebook&utm_medium=paidsocial&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D   https://otty.com/products/the-otty-hybrid-mattress?utm_source=facebook&utm_medium=paidsocial&utm_campaign=2.2Prospecting_LAL1%25_Clone&utm_content=LAL+1%25&fbclid=IwAR3c34qf1XmCMAlbS2tnG05SUf_1t1KsDM5tPCKc4x7PcfK7CYlKDsziNpI

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OTTY Mattress are successful.

OTTY Mattress Creative Analysis: 

OTTY Mattress placed a Video ad in 2020-01-01-2020-06-19, and got 815 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OTTY Mattress Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  N/A
Language  English  Norwegian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OTTY Mattress has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OTTY Mattress Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-01-01-2020-06-19  2020-02-09-2020-06-17  2020-05-04-2020-06-16
During  171 days  130 days 44 days 
Like  815  98  140
Share  114  80  8
Comment  734  203  99

Advertising effectiveness is a direct manifestation of advertising. OTTY Mattress ‘s Top 1 ad received 815 likes, 114 shares, 734 comments in just 171 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OTTY Mattress, helping OTTY Mattress to grasp the ad data more clearly.