Top Ads on OTTO

OTTO Background Introduction:

Shop: https://www.otto.de Impressum: https://www.otto.de/impressum

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OTTO has been advertising and marketing on Facebook for many years. And OTTO has placed 662 of ads on the Facebook platform in the last month. In the past few years,OTTO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OTTO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OTTO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OTTO.

BigSpy

1.OTTO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OTTO  OTTO  OTTO
Page Categories  Employment Agency  Shopping Service  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OTTO Marketing Objectives Analysis: 

OTTO has been operating in Employment Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OTTO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OTTO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  O companie de logistică, două oferte de muncă ->  OTTO How To Spy Copyright Infringement 
Ad Copy Text  Căutați un loc de muncă bun⁉ Vă putem ajuta să organizați o călătorie în Olanda și vă v...  Den Sommer am Pool genießen! ????‍♀️ @itiskimber genießt die warmen Tage draußen mit einem ...  Creative theft is unflattering, prohibited and subject to litigation.
Link Description  Lasă-ne datele tale de contact, nu te obligă la nimic! Te vom suna înapoi cu mai multe detalii despre ofertele noastre de muncă!  Den Sommer am Pool genießen!  Artwork and computer programs should be protected.
Website Link  lp.ottoworkforce.ro  www.facebook.com  www.otto.law
CTA  APPLY_NOW    LEARN_MORE
Text Word Count 610  261  69
Like 69  4357  2

OTTO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OTTO Top 1 ads got 69 likes. OTTO uses a sentence with the finishing touch title: “O companie de logistică, două oferte de muncă ->”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OTTO shared 610 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OTTO should continue to optimize the ad content.

3.OTTO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-18  2020-06-13-2020-06-18  2020-05-27-2020-06-18
Landing Page Link  https://lp.ottoworkforce.ro/  https://www.facebook.com/Otto/?refid=28&_ft_=adid.6194447220995:qid.6839369073809228824:mf_story_key.3477505622740266102:is_sponsored.1:ei.AI@AQJYRTzOtSBE2Cr1SiVy4KLEnrIkabJx6mMkL14zoRxSMOnjWLhhXx_TQnJGectwkgfNZIC0yhQNxFUWceU3R86A:top_level_post_id.10158582513373735:content_owner_id_new.108482498734:page_id.108482498734:src.22:photo_id.10158582511583735:story_location.5:story_attachment_style.photo:view_time.1592414123:filter.h_nor:tds_flgs.3:actrs.108482498734:page_insights.%7B%22108482498734%22:%7B%22page_id%22:108482498734,%22page_id_type%22:%22page%22,%22actor_id%22:108482498734,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591865612,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10158582513373735%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:108482498734,%22page_id%22:108482498734,%22post_id%22:10158582513373735,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.otto.law/blog/2020/05/copyright/?utm_source=Facebook&utm_medium=Boosted+Post&utm_campaign=20200521-COBusiness&dcmp=Facebook+Boosted+Posts&fbclid=IwAR15WPkc4MlONV0bu7oi5nx_HzmHc_ju6VBASkMpWPVSjWOwTpKtxrtltao

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OTTO are successful.

OTTO Creative Analysis: 

OTTO placed a Image ad in 2020-05-28-2020-06-18, and got 69 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OTTO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Bosnia Hercegovina  United States,Philippines
Language  Romanian  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OTTO has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OTTO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-06-13-2020-06-18  2020-05-27-2020-06-18
During  22 days  6 days 23 days 
Like  69  4357  2
Share  5  66  0
Comment  9  235  0

Advertising effectiveness is a direct manifestation of advertising. OTTO ‘s Top 1 ad received 69 likes, 5 shares, 9 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OTTO, helping OTTO to grasp the ad data more clearly.