Top Ads on OTR

OTR Background Introduction:

Open 24/7 and with a store near you, South Australia’s own OTR has everything you need. Saving you time to do more of what you love, we never close!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OTR has been advertising and marketing on Facebook for many years. And OTR has placed 261 of ads on the Facebook platform in the last month. In the past few years,OTR has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OTR on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OTR. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OTR.

BigSpy

1.OTR Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OTR  OTR  OTR
Page Categories  Automotive Parts Store  Automotive Parts Store  Cargo & Freight Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

OTR Marketing Objectives Analysis: 

OTR has been operating in Automotive Parts Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OTR best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OTR Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Looking For Performance Service, Tuning & Modifications For Your Car?  Turn Up The Volume To Enjoy The Sound Of This Beast. Hiring In The Milwaukee Area! 
Ad Copy Text  no setting  no setting  no setting
Link Description  Looking For Performance Service, Tuning & Modifications For Your Car? It Doesn't Matter If You're Euro or JDM, We Stock Your Brand. Located in Springvale.  Looking For Performance Service, Tuning & Modifications For Your Car? It Doesn't Matter If You're Euro or JDM, We Stock Your Brand.  At least 2 years of experience with class A CDL required
Website Link  ontherunmotorsports.rtrk.com.au  ontherunmotorsports.rtrk.com.au  drivemidwestrefrigerated.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

OTR Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OTR Top 1 ads got 0 likes. OTR uses a sentence with the finishing touch title: “Looking For Performance Service, Tuning & Modifications For Your Car?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OTR shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OTR should continue to optimize the ad content.

3.OTR Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-03-05-2020-06-15  2020-03-05-2020-06-15  2020-06-13-2020-06-15
Landing Page Link  https://www.ontherunmotorsports.biz/?utm_source=RL&utm_medium=Facebook&utm_campaign=VicOtrMotorSports&scid=321554&cid=442512&tc=20031119331587251&rl_key=f0a922c6891fecd8d02eaa0b0e7bb811&pub_cr_id=2308795&dynamic_proxy=1&primary_serv=www.ontherunmotorsports.biz&rl_retarget=1&rl_track_landing_pages=1  https://www.ontherunmotorsports.biz/?utm_source=RL&utm_medium=Facebook&utm_campaign=VicOtrMotorSports&scid=321554&cid=442512&tc=20031119230834680&rl_key=cc24239f7384827c9f37db9bf7ebccef&pub_cr_id=2308793&dynamic_proxy=1&primary_serv=www.ontherunmotorsports.biz&rl_retarget=1&rl_track_landing_pages=1   https://drivemidwestrefrigerated.com/company-driver/13/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OTR are successful.

OTR Creative Analysis: 

OTR placed a Image ad in 2020-03-05-2020-06-15, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OTR Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OTR has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OTR Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-05-2020-06-15  2020-03-05-2020-06-15  2020-06-13-2020-06-15
During  103 days  103 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. OTR ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 103 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OTR, helping OTR to grasp the ad data more clearly.