Top Ads on OTP Capital

OTP Capital Background Introduction:

Компанія з управління активами публічних інвестиційних фондів, недержавних пенсійних фондів, верчурних фондів та страхових компаній.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OTP Capital has been advertising and marketing on Facebook for many years. And OTP Capital has placed 2 of ads on the Facebook platform in the last month. In the past few years,OTP Capital has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OTP Capital on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OTP Capital. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OTP Capital.

BigSpy

1.OTP Capital Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OTP Capital  OTP Capital  OTP Capital
Page Categories  Other  Financial Service  -
Marketing Objectives Other  Other  -
ECommerce Softwares  wordpress  N/A  -

OTP Capital Marketing Objectives Analysis: 

OTP Capital has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OTP Capital best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OTP Capital Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Mobiasbanca - OTP Group
Ad Copy Text  no setting   Dragi prieteni, Vremurile de acum ne arată cât este de important să-ți gestionezi inteligent v...  -
Link Description  N/A   Dragi prieteni, Vremurile de acum ne arată cât este de important să-ți gestionezi inteligent veniturile și să pui niște bani deoparte pentru siguranța ta și a familiei tale ‍‍‍ Am lansat Depozitul Dublu în lei, pe termen de 6 și 12 luni, cu dobândă fixă și de două ori mai mare. Click aici pentru detalii https://bit.ly/2JJJOAo  -
Website Link  www.otpcapital.com.ua  mobiasbanca.md  -
CTA  LEARN_MORE  LEARN_MORE  -
Text Word Count 0  356  -
Like 0  143  -

OTP Capital Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OTP Capital Top 1 ads got 0 likes. OTP Capital uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OTP Capital shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OTP Capital should continue to optimize the ad content.

3.OTP Capital Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  -
Ad Time   2020-06-04-2020-06-10  2020-04-05-2020-05-03  -
Landing Page Link  https://www.otpcapital.com.ua/landing-page/otp-kids-new/  https://mobiasbanca.md/noutati/noul-depozit-dublu-în-lei-cu-dobândă-fixă-pe-6-și-12-luni?utm_source=facebook/instagram&utm_medium=newsfeedpost&utm_campaign=depozitero2020   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OTP Capital are successful.

OTP Capital Creative Analysis: 

OTP Capital placed a Carousel ad in 2020-06-04-2020-06-10, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OTP Capital Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Moldavia  -
Language  French  Romanian  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OTP Capital has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OTP Capital Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-10  2020-04-05-2020-05-03  -
During  7 days  29 days
Like  0  143  -
Share  0  81  -
Comment  0  9  -

Advertising effectiveness is a direct manifestation of advertising. OTP Capital ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OTP Capital, helping OTP Capital to grasp the ad data more clearly.