Top Ads on OSU-OKC

OSU-OKC Background Introduction:

America's Brightest Orange right here in Oklahoma City!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OSU-OKC has been advertising and marketing on Facebook for many years. And OSU-OKC has placed 65 of ads on the Facebook platform in the last month. In the past few years,OSU-OKC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OSU-OKC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OSU-OKC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OSU-OKC.

BigSpy

1.OSU-OKC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OSU-OKC  OSU-OKC  OSU-OKC
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OSU-OKC Marketing Objectives Analysis: 

OSU-OKC has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OSU-OKC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OSU-OKC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Getting Started | Oklahoma State University  Getting Started | Oklahoma State University Degrees Available Totally Online | Oklahoma State University-Oklahoma City 
Ad Copy Text  Get the prestige of an OSU diploma with a two-year degree right here in Oklahoma City. OSU-OKC is yo...  Get the prestige of an OSU diploma with a two-year degree right here in Oklahoma City. OSU-OKC is yo...  Get your two-year degree close to home with on-campus and online classes at OSU-OKC. Enrollment is n...
Link Description  GET ADMITTED! – There’s no application fee! Apply online at www.osuokc.edu/enroll or fill out the application at www.osuokc.edu/apply/forms.aspx.  GET ADMITTED! – There’s no application fee! Apply online at www.osuokc.edu/enroll or fill out the application at www.osuokc.edu/apply/forms.aspx.  The degree programs listed are available totally online as well as available on campus. Business Administration Catalog 2019-20
Website Link  www.osuokc.edu  www.osuokc.edu  www.osuokc.edu
CTA  LEARN_MORE  LEARN_MORE  
Text Word Count 163  163  130
Like 2  21  12

OSU-OKC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OSU-OKC Top 1 ads got 2 likes. OSU-OKC uses a sentence with the finishing touch title: “Getting Started | Oklahoma State University”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OSU-OKC shared 163 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OSU-OKC should continue to optimize the ad content.

3.OSU-OKC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-04-08-2020-06-18  2020-03-21-2020-06-17
Landing Page Link  https://osuokc.edu/starthere?utm_source=facebook&utm_medium=paid&utm_campaign=fall2020&utm_term=adult&utm_content=closetohome  https://osuokc.edu/starthere?utm_source=facebook&utm_medium=paid&utm_campaign=fall2020&utm_term=adult&utm_content=closetohome   https://osuokc.edu/starthere?utm_source=facebook&utm_medium=paid&utm_campaign=fall2020&utm_term=hs&utm_content=online

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OSU-OKC are successful.

OSU-OKC Creative Analysis: 

OSU-OKC placed a Image ad in 2020-06-18-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OSU-OKC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Algeria,Iraq,Egypt...  France,Venezuela,Nepal...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OSU-OKC has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OSU-OKC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-04-08-2020-06-18  2020-03-21-2020-06-17
During  3 days  72 days 89 days 
Like  2  21  12
Share  1  6  1
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. OSU-OKC ‘s Top 1 ad received 2 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OSU-OKC, helping OSU-OKC to grasp the ad data more clearly.