Top Ads on OSEA
OSEA Background Introduction:
Vegan. Organic. Gluten Free.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
OSEA has been advertising and marketing on Facebook for many years. And OSEA has placed 60 of ads on the Facebook platform in the last month. In the past few years,OSEA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for OSEA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OSEA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OSEA.
1.OSEA Top 3 Ads Basic Understanding
|Page Categories||Skin Care Service||Skin Care Service||Skin Care Service|
OSEA Marketing Objectives Analysis:
OSEA has been operating in Skin Care Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OSEA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.OSEA Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Salts of the Earth Body Scrub||N/A||Undaria Algae Oil|
|Ad Copy Text||no setting||no setting||no setting|
|Link Description||Slough away roughness with a mineral rich blend of Dead Sea, Bolivian Rose and Himalayan Pink Salts. Hydrating Shea Butter leaves skin silky smooth while Babassu + Avocado oils firm and plump. A full body sensory experience.||N/A||This ultra-concentrated, yet lightweight Organic Seaweed and botanical-based body oil is loaded with luscious Acai, Babassu, Passion Fruit and Ayurvedic Sesame oils to deeply hydrate skin. Renews a healthy luster and youthful suppleness for soft, touchable skin.|
|Text Word Count||0||0||0|
OSEA Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. OSEA Top 1 ads got 0 likes. OSEA uses a sentence with the finishing touch title: “Salts of the Earth Body Scrub”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. OSEA shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OSEA should continue to optimize the ad content.
3.OSEA Top 3 Ads Creative Selection
|Landing Page Link||https://oseamalibu.com/products/salts-of-the-earth-body-scrub||https://oseamalibu.com/collections/top-rated||https://oseamalibu.com/collections/body-care/products/undaria-algae-oil|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OSEA are successful.
OSEA Creative Analysis:
OSEA placed a Video ad in 2020-04-30-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.OSEA Top 3 Ads Audience Analysis:
|Country||United States||United States||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
OSEA has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.OSEA Top 3 Ads Performance Display
|During||51 days||9 days||75 days|
Advertising effectiveness is a direct manifestation of advertising. OSEA ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 51 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OSEA, helping OSEA to grasp the ad data more clearly.