Top Ads on ORSAY

ORSAY Background Introduction:

ORSAY stands for young, fashionable, affordable outfits, in which women can express their individual femininity at all times.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ORSAY has been advertising and marketing on Facebook for many years. And ORSAY has placed 261 of ads on the Facebook platform in the last month. In the past few years,ORSAY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ORSAY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ORSAY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ORSAY.

BigSpy

1.ORSAY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ORSAY  ORSAY  ORSAY
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ORSAY Marketing Objectives Analysis: 

ORSAY has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ORSAY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ORSAY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  N/A Ażurowa sukienka maxi 
Ad Copy Text  Pregătiți-vă de vară și vânați cele mai stilate produse din colecția noastră  Készülj fel a nyárra, és vadászd le a kollekciónk legdivatosabb darabjait  Ciesz się modnym latem i upoluj stylowe produkty z naszej kolekcji ????
Link Description  N/A  N/A  N/A
Website Link  www.orsay.com  www.orsay.com  www.orsay.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 85  79  72
Like 0  0  0

ORSAY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ORSAY Top 1 ads got 0 likes. ORSAY uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ORSAY shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ORSAY should continue to optimize the ad content.

3.ORSAY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-13-2020-06-20  2020-04-13-2020-06-20  2020-05-17-2020-06-19
Landing Page Link  https://www.orsay.com/?nsctrid=7052099068&utm_source=facebook&utm_medium=social&utm_campaign=dpa&utm_content=product&utm_term=lal_purchase  https://www.orsay.com/de-de/?nsctrid=7051999032&utm_campaign=dpa&utm_content=product&utm_medium=social&utm_source=facebook&utm_term=broad_audience   https://www.orsay.com/pl-pl/koszulka-z-koronka-152094530000.html?nsctrid=7051999004&utm_source=facebook&utm_medium=social&utm_campaign=dpa&utm_content=product&utm_term=no_purchase-add_to_basket

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ORSAY are successful.

ORSAY Creative Analysis: 

ORSAY placed a Carousel ad in 2020-04-13-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ORSAY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Hungary  Poland
Language  Romanian  Romanian  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ORSAY has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ORSAY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-13-2020-06-20  2020-04-13-2020-06-20  2020-05-17-2020-06-19
During  69 days  69 days 34 days 
Like  0  0  0
Share  0  0  67
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. ORSAY ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 69 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ORSAY, helping ORSAY to grasp the ad data more clearly.