Top Ads on OPPO

OPPO Background Introduction:

OPPO, a camera phone brand enjoyed by young people around the world, specializes in designing innovative mobile photography technology.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OPPO has been advertising and marketing on Facebook for many years. And OPPO has placed 1584 of ads on the Facebook platform in the last month. In the past few years,OPPO has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OPPO on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OPPO. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OPPO.

BigSpy

1.OPPO Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OPPO  OPPO  OPPO
Page Categories  Phone/Tablet  Phone/Tablet  Phone/Tablet
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OPPO Marketing Objectives Analysis: 

OPPO has been operating in Phone/Tablet for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OPPO best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OPPO Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OPPOReno3Pro | فائق الوضوح  OPPO Reno3 - Full Function Make steady videos in every condition 
Ad Copy Text  -  إمكانيات مميزة في OPPO Reno3 أحدث أجهزتنا من سلسلة Reno ! ٤ كام...  Whether during everyday use or intense activity, top-notch video quality is assured with #OPPOReno3P...
Link Description  الوضوح في كل لقطة بدقة 108 ميغابيكسل من #OPPOReno3Pro تصوير احترافي دقيق #الوضوح_بتفاصيله  N/A  N/A
Website Link  www.oppo.com  www.oppo.com  www.oppo.com
CTA  SHOP_NOW  WATCH_MORE  SHOP_NOW
Text Word Count 170  466  102
Like 2908  23901  8474

OPPO Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OPPO Top 1 ads got 2908 likes. OPPO uses a sentence with the finishing touch title: “OPPOReno3Pro | فائق الوضوح”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OPPO shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OPPO should continue to optimize the ad content.

3.OPPO Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-15-2020-06-20  2020-06-01-2020-06-20  2020-05-17-2020-06-20
Landing Page Link  https://www.oppo.com/sa/smartphone-reno3-pro/?utm_source=Facebook&utm_medium=PaidSocial&utm_campaign=KSA-Reno3Pro-BuyNow&utm_term=Facebook-Video&utm_content=HQ-AR-V-Function-108MP-16x9-6s  https://www.oppo.com/eg/smartphone-reno3/?utm_source=Facebook&utm_medium=Video&utm_campaign=EGY-Reno3-HotSale-FullFunction&utm_term=FB-NF&utm_content=HQ-EN-V-HotSale-FullFunction-16x9-82s   https://www.oppo.com/ae/smartphone-reno3-pro/?utm_source=Facebook&utm_medium=paidsocial&utm_campaign=UAE-Reno3Pro-localfunction&utm_term=fbigdark&utm_content=MEA-EN-V-LocalFunction-UltraSteady-1x1-15s&fbclid=IwAR2GYZRYZpn-6U3FKyU2vXI0HYa-fn1kYb6EWzDKlp7iBpizhmWvTO6dCTc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OPPO are successful.

OPPO Creative Analysis: 

OPPO placed a Video ad in 2020-06-15-2020-06-20, and got 2908 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OPPO Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Saudi Arabia  Egypt  United Arab Emirates,Pakistan
Language  Arabic  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OPPO has the best conversion in Saudi Arabia, and can advertise more in Saudi Arabia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OPPO Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-20  2020-06-01-2020-06-20  2020-05-17-2020-06-20
During  6 days  20 days 35 days 
Like  2908  23901  8474
Share  56  401  218
Comment  40  4801  64

Advertising effectiveness is a direct manifestation of advertising. OPPO ‘s Top 1 ad received 2908 likes, 56 shares, 40 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OPPO, helping OPPO to grasp the ad data more clearly.