Top Ads on ONE Championship

ONE Championship Background Introduction:

ONE Championship - The Home of Martial Arts

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ONE Championship has been advertising and marketing on Facebook for many years. And ONE Championship has placed 1187 of ads on the Facebook platform in the last month. In the past few years,ONE Championship has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ONE Championship on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ONE Championship. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ONE Championship.

1.ONE Championship Top 3 Ads Basic Understanding

	top1	top2	top3
Name	ONE Championship	ONE Championship	ONE Championship
Page Categories	Sports League	Sports League	Sports League
Marketing Objectives	Other	Other	Other
ECommerce Softwares	shopify	N/A	N/A

ONE Championship Marketing Objectives Analysis:

ONE Championship has been operating in Sports League for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ONE Championship best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ONE Championship Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

	top1	top2	top3
Ad Headline	ONE Gold Metallic Logo Tee	Shop ONE Championship NOW!	Save 10% with SUMMER10 NOW
Ad Copy Text	Save 10% with WELCOME10 on your favorite ONE Championship items while stocks last! Free shipping ava...	Save 10% with WELCOME10 on the latest ONE Championship & martial arts fan gear at the new ONE.SHOP. ...	Newly stocked at ONE.SHOP! Be the first to rock our latest ONE Championship gear. Save 10% with code...
Link Description	N/A	N/A	N/A
Website Link	one.shop	www.facebook.com	www.facebook.com
CTA	SHOP_NOW	LEARN_MORE	LEARN_MORE
Text Word Count	107	124	110
Like	0	71	267

ONE Championship Top 1 Ad Content Analysis：

Ad title: Text is an extension of the creative. ONE Championship Top 1 ads got 0 likes. ONE Championship uses a sentence with the finishing touch title: “ONE Gold Metallic Logo Tee”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ONE Championship shared 107 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ONE Championship should continue to optimize the ad content.

3.ONE Championship Top 3 Ads Creative Selection

	top1	top2	top3
Creative Type	Carousel	Video	Image
Ad Time	2020-06-13-2020-06-18	2020-05-30-2020-06-16	2020-06-11-2020-06-15
Landing Page Link	https://one.shop/products/one-maroon-monotone-logo-tee?variant=31698739298369&utm_source=Facebook&utm_medium=Social&utm_campaign=Facebook+Shop&fbclid=IwAR0d4bJqNt8BbcpOZTjeNJyPzU06fLVYqLn0mGe6PATpVE9L8eJ6zZP0AT4	https://www.facebook.com/ONEChampionship/videos/181350216570269/	https://www.facebook.com/173291132694150/posts/3312171988806033/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ONE Championship are successful.

ONE Championship Creative Analysis:

ONE Championship placed a Carousel ad in 2020-06-13-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ONE Championship Top 3 Ads Audience Analysis:

	top1	top2	top3
Country	N/A	N/A	N/A
Language	English	English	English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ONE Championship has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ONE Championship Top 3 Ads Performance Display

	top1	top2	top3
Ad Time	2020-06-13-2020-06-18	2020-05-30-2020-06-16	2020-06-11-2020-06-15
During	6 days	18 days	5 days
Like	0	71	267
Share	1	2	13
Comment	0	0	9

Advertising effectiveness is a direct manifestation of advertising. ONE Championship ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ONE Championship, helping ONE Championship to grasp the ad data more clearly.