Top Ads on ONE Esports

ONE Esports Background Introduction:

The Home of Esports

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ONE Esports has been advertising and marketing on Facebook for many years. And ONE Esports has placed 2974 of ads on the Facebook platform in the last month. In the past few years,ONE Esports has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ONE Esports on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ONE Esports. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ONE Esports.

BigSpy

1.ONE Esports Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ONE Esports  ONE Esports  ONE Esports
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ONE Esports Marketing Objectives Analysis: 

ONE Esports has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ONE Esports best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ONE Esports Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  G2 announces ex-CS:GO pro Mixwell as its first Valorant player  17-year-old former Overwatch prodigy headlines T1's Valorant Academy Team Bjergsen and Biofrost gun down Dignitas for the ace 
Ad Copy Text  Who should G2 sign next? ????  T1 is doubling down on Valorant esports  TSM earned their first LCS Summer Split win against Dignitas with key performances from Bjergsen and...
Link Description  The Spanish CS:GO star is ready to start his Valorant competitive career.  T1 has high hopes for the Valorant esports scene.  On Corki, the TSM midlaner flew into the dragon pit for a triple kill, and out for a quadra.
Website Link  www.oneesports.gg  www.oneesports.gg  www.oneesports.gg
CTA      
Text Word Count 29  40  110
Like 169  25  78

ONE Esports Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ONE Esports Top 1 ads got 169 likes. ONE Esports uses a sentence with the finishing touch title: “G2 announces ex-CS:GO pro Mixwell as its first Valorant player”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ONE Esports shared 29 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ONE Esports should continue to optimize the ad content.

3.ONE Esports Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-17-2020-06-19
Landing Page Link  https://www.oneesports.gg/valorant/g2-announces-ex-csgo-pro-mixwell-as-its-first-valorant-player/  https://www.oneesports.gg/headline/17-year-old-former-overwatch-prodigy-headlines-t1s-valorant-academy-team/?fbclid=IwAR0cL8M5gsf004AxFJJDXfh9sP-4Jn9aTvhfgA1XiZaLtYH0sU4hPlaRyw4   https://www.oneesports.gg/lol/bjergsen-and-biofrost-gun-down-dignitas-for-the-ace/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ONE Esports are successful.

ONE Esports Creative Analysis: 

ONE Esports placed a Image ad in 2020-06-17-2020-06-19, and got 169 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ONE Esports Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia,Ecuador  Philippines  Bulgaria,Greece
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ONE Esports has the best conversion in Tunisia,Ecuador, and can advertise more in Tunisia,Ecuador in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ONE Esports Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-17-2020-06-19  2020-06-17-2020-06-19
During  3 days  3 days 3 days 
Like  169  25  78
Share  12  8  3
Comment  20  0  1

Advertising effectiveness is a direct manifestation of advertising. ONE Esports ‘s Top 1 ad received 169 likes, 12 shares, 20 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ONE Esports, helping ONE Esports to grasp the ad data more clearly.