Top Ads on ONCF
ONCF Background Introduction:
l’ONCF a pour vocation principale la gestion des infrastructures ferroviaires et l’exploitation des services liés au transport ferroviaire.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
ONCF has been advertising and marketing on Facebook for many years. And ONCF has placed 57 of ads on the Facebook platform in the last month. In the past few years,ONCF has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for ONCF on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ONCF. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ONCF.
1.ONCF Top 3 Ads Basic Understanding
|Page Categories||Transportation Service||Transportation Service||Transportation Service|
ONCF Marketing Objectives Analysis:
ONCF has been operating in Transportation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ONCF best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.ONCF Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||توقيف جميع قطارات الخطوط وتأمين الحد الأدنى من قطارات القرب ابتداء من منتصف ليلة السبت 21 مارس 2020||شارك و ابدع من دارك، يمكن تكون أنت الأفضل||ONCF|
|Ad Copy Text||-||كن أنت البطل مع #بدع_من_دارك و #بقى_فدارك شارك معانا بإبد...||كن أنت البطل مع #بدع_من_دارك و #بقى_فدارك شارك معانا بإبد...|
|Link Description||N/A||N/A||كن أنت البطل مع #بدع_من_دارك و #بقى_فدارك شارك معانا بإبداعاتك وبارطاجيها معانا ودير هاشتاغ #بدع_من_دارك و #بقى_فدارك أفضل الإبداعات غادي تنشر عبر جميع قنوات التواصل الاجتماعي ديال ONCF|
|Text Word Count||200||329||329|
ONCF Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. ONCF Top 1 ads got 2570 likes. ONCF uses a sentence with the finishing touch title: “توقيف جميع قطارات الخطوط وتأمين الحد الأدنى من قطارات القرب ابتداء من منتصف ليلة السبت 21 مارس 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. ONCF shared 200 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ONCF should continue to optimize the ad content.
3.ONCF Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/oncfpageofficielle/videos/226718238574971/||https://www.facebook.com/322011011188597/posts/3021840301205641/||https://www.facebook.com/322011011188597/posts/3019855101404161/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ONCF are successful.
ONCF Creative Analysis:
ONCF placed a Video ad in 2020-03-23-2020-04-13, and got 2570 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.ONCF Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
ONCF has the best conversion in N/A, and can advertise more in N/A in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.ONCF Top 3 Ads Performance Display
|During||22 days||2 days||1 days|
Advertising effectiveness is a direct manifestation of advertising. ONCF ‘s Top 1 ad received 2570 likes, 594 shares, 327 comments in just 22 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ONCF, helping ONCF to grasp the ad data more clearly.