Top Ads on OMV Romania

OMV Romania Background Introduction:

Prin produsele si serviciile inovatoare oferite, OMV este lider incontestabil pe piata carburantilor premium din Romania.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OMV Romania has been advertising and marketing on Facebook for many years. And OMV Romania has placed 44 of ads on the Facebook platform in the last month. In the past few years,OMV Romania has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OMV Romania on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OMV Romania. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OMV Romania.

BigSpy

1.OMV Romania Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OMV Romania  OMV Romania  OMV Romania
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OMV Romania Marketing Objectives Analysis: 

OMV Romania has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OMV Romania best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OMV Romania Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OMV Filling Stations  OMV Filling Stations Comandă Online Acum! 
Ad Copy Text  Cardul OMV îți aduce în premieră noi beneficii: comandă-l online, profită de extra-reduceri la...  Cardul OMV îți aduce în premieră noi beneficii: comandă-l online, profită de extra-reduceri la...  Noi începuturi aduc noi beneficii ale cardului OMV - descoperă-le pe toate: comanzi online, benefi...
Link Description  N/A  N/A  Poți câștiga 2000L.
Website Link  www.omv.ro  www.omv.ro  www.omv.ro
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 194  194  213
Like 3  0  35

OMV Romania Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OMV Romania Top 1 ads got 3 likes. OMV Romania uses a sentence with the finishing touch title: “OMV Filling Stations”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OMV Romania shared 194 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OMV Romania should continue to optimize the ad content.

3.OMV Romania Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Video
Ad Time   2020-06-03-2020-06-18  2020-06-03-2020-06-15  2020-06-03-2020-06-13
Landing Page Link  https://www.omv.ro/ro-ro/solutii-pentru-afacerea-ta/omv-card?utm_source=facebook&utm_medium=cpc&utm_campaign=OMVE_Shop2020&utm_content=BussxFleet_Video_Carousel&fbclid=IwAR37_ueRvLSyMBzXsu3DPSByVQmXDWmjMqLry4W6r6uUAA7BJpMWmqCAeFM  https://www.omv.ro/ro-ro/solutii-pentru-afacerea-ta/omv-card?utm_source=facebook&utm_medium=cpc&utm_campaign=OMVE_Shop2020&utm_content=LALFormSubCarousel   https://www.omv.ro/ro-ro/solutii-pentru-afacerea-ta/omv-card?utm_source=facebook&utm_medium=cpc&utm_campaign=OMVE_Shop2020&utm_content=BussxFleet_Video&fbclid=IwAR0LDlg4iYkFV0pablo4vsCbqbTy073kW4Q8rQN8E_ptK-2VTyMdB-xR-Co

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OMV Romania are successful.

OMV Romania Creative Analysis: 

OMV Romania placed a Carousel ad in 2020-06-03-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OMV Romania Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  Romania  Romania
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OMV Romania has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OMV Romania Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-03-2020-06-15  2020-06-03-2020-06-13
During  16 days  13 days 11 days 
Like  3  0  35
Share  0  0  4
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. OMV Romania ‘s Top 1 ad received 3 likes, 0 shares, 1 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OMV Romania, helping OMV Romania to grasp the ad data more clearly.