Top Ads on OMNi Costa Rica

OMNi Costa Rica Background Introduction:

⭕ OMNi es la SúperApp que se moverá con vos. Elegí transportarte de forma sostenible con nuestras OMNi Bicis.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OMNi Costa Rica has been advertising and marketing on Facebook for many years. And OMNi Costa Rica has placed 132 of ads on the Facebook platform in the last month. In the past few years,OMNi Costa Rica has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OMNi Costa Rica on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OMNi Costa Rica. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OMNi Costa Rica.

BigSpy

1.OMNi Costa Rica Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OMNi Costa Rica  OMNi Costa Rica  OMNi Costa Rica
Page Categories  Transportation Service  Transportation Service  Transportation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OMNi Costa Rica Marketing Objectives Analysis: 

OMNi Costa Rica has been operating in Transportation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OMNi Costa Rica best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OMNi Costa Rica Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  OMNi, La Súper App de Costa Rica  OMNi, La Súper App de Costa Rica Pasá dinero entre tus contactos. 
Ad Copy Text  ???? Con tu tarjeta de débito OMNiMoni MasterCard tenés increíbles beneficios en diferentes comer...   ¡Tomá el control de tus gastos! OMNiMoni te da el historial de tus movimientos a través de rep...  Tu nuevo neobank es simple, transparente y digital. Pasarte dinero entre contactos nunca fue tan f...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  www.facebook.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  
Text Word Count 202  165  279
Like 205  74  34

OMNi Costa Rica Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OMNi Costa Rica Top 1 ads got 205 likes. OMNi Costa Rica uses a sentence with the finishing touch title: “OMNi, La Súper App de Costa Rica”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OMNi Costa Rica shared 202 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OMNi Costa Rica should continue to optimize the ad content.

3.OMNi Costa Rica Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-17-2020-06-18
Landing Page Link  http://play.google.com/store/apps/details?id=cr.omni.superapp  http://play.google.com/store/apps/details?id=cr.omni.superapp   https://www.facebook.com/371731280135950/posts/597977137511362/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OMNi Costa Rica are successful.

OMNi Costa Rica Creative Analysis: 

OMNi Costa Rica placed a Video ad in 2020-06-16-2020-06-19, and got 205 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OMNi Costa Rica Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  N/A  N/A
Language  Italian  Italian  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OMNi Costa Rica has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OMNi Costa Rica Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-16-2020-06-18  2020-06-17-2020-06-18
During  4 days  3 days 2 days 
Like  205  74  34
Share  15  9  6
Comment  44  4  1

Advertising effectiveness is a direct manifestation of advertising. OMNi Costa Rica ‘s Top 1 ad received 205 likes, 15 shares, 44 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OMNi Costa Rica, helping OMNi Costa Rica to grasp the ad data more clearly.