Top Ads on OLLY

OLLY Background Introduction:

Never before has getting your daily dose of health been so easy, effective, and dare we say, fun.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OLLY has been advertising and marketing on Facebook for many years. And OLLY has placed 74 of ads on the Facebook platform in the last month. In the past few years,OLLY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OLLY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OLLY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OLLY.

BigSpy

1.OLLY Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OLLY  OLLY  OLLY
Page Categories  Medical & Health  Vitamins/Supplements  Vitamins/Supplements
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OLLY Marketing Objectives Analysis: 

OLLY has been operating in Medical & Health for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OLLY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OLLY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Olly checkt's  Say Goodbye to Stress with OLLY Sweet dreams are made of these. 
Ad Copy Text  Dr. Google ist Geschichte, jetzt zuverlässige Auskünfte bekommen mit Olly, der Erste unabhängige ...  Keep calm and stay alert with OLLY Goodbye Stress. Expertly blended with GABA & L-Theanine which wor...  Introducing the New OLLY Sleep Gummy Supplement. Because sleep is pretty much the best self-care. #H...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  www.facebook.com  unilever2.demdex.net
CTA  INSTALL_MOBILE_APP  LEARN_MORE  LEARN_MORE
Text Word Count 133  606  113
Like 7  27  198

OLLY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OLLY Top 1 ads got 7 likes. OLLY uses a sentence with the finishing touch title: “Olly checkt's”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OLLY shared 133 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OLLY should continue to optimize the ad content.

3.OLLY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-11-2020-06-18  2020-06-01-2020-06-14  2020-04-22-2020-05-31
Landing Page Link  https://play.google.com/store/apps/details?id=ch.sparrowventures.olly  https://www.facebook.com/OLLYnutrition/videos/1159019327787659/   https://www.ollynutrition.ca/?utm_medium=display&utm_source=facebook&utm_campaign=L-2020_OLLY_MB_Masterbrand_Apr_24_-_Jun_14_Brand_Awareness_Social-N/A_L/UCA/OLY/020__CH2394_BHA102_CA&utm_term=Wellness%20Seeker&utm_content=video_Video_Wellness%20Seeker

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OLLY are successful.

OLLY Creative Analysis: 

OLLY placed a Image ad in 2020-06-11-2020-06-18, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OLLY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Switzerland  Singapore  Pakistan
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OLLY has the best conversion in Switzerland, and can advertise more in Switzerland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OLLY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-06-01-2020-06-14  2020-04-22-2020-05-31
During  8 days  14 days 40 days 
Like  7  27  198
Share  0  21  22
Comment  0  3  27

Advertising effectiveness is a direct manifestation of advertising. OLLY ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OLLY, helping OLLY to grasp the ad data more clearly.