Top Ads on OFX

OFX Background Introduction:

OFX, the new name for USForex and CanadianForex. OFX deliver fast and secure international money transfers for individuals and businesses.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OFX has been advertising and marketing on Facebook for many years. And OFX has placed 92 of ads on the Facebook platform in the last month. In the past few years,OFX has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OFX on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OFX. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OFX.

BigSpy

1.OFX Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OFX  OFX  OFX
Page Categories  Office Equipment Store  Currency Exchange  Currency Exchange
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

OFX Marketing Objectives Analysis: 

OFX has been operating in Office Equipment Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OFX best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OFX Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Foto postingan OFX Office  OFX Finish registration today. 
Ad Copy Text  BARRERAS INVISIBLES desde solo $149!!! FRONTLINE20 ofrece el más alto nivel de protección para emp...  An OFX account could save your business thousands. Finish registration now.  Running a business can be hard, finishing your OFX registration is easy.
Link Description  N/A  N/A  Pick up where you left off.
Website Link  bit.ly  www.ofx.com  www.ofx.com
CTA    SIGN_UP  SIGN_UP
Text Word Count 275  75  72
Like 85  0  0

OFX Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OFX Top 1 ads got 85 likes. OFX uses a sentence with the finishing touch title: “Foto postingan OFX Office”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OFX shared 275 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OFX should continue to optimize the ad content.

3.OFX Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-06-15-2020-06-16  2020-06-01-2020-06-05  2020-06-01-2020-06-04
Landing Page Link  https://www.ofxoffice.com/collections/frontline20  https://www.ofx.com/en-us/?cid=2289&utm_source=facebook&utm_medium=social&utm_campaign=rem%7Cbusiness%7Cnorego%7Cus%7Cretargeting%7Ccorporate&utm_content=carousel&utm_term=C1&fbclid=IwAR3BXBy76k8rIw4zY1Dh740pSK0UgkEJiWAVa2phooWcPWkWP_vQvXr8zwE   https://www.ofx.com/en-us/?cid=2289&utm_source=facebook&utm_medium=social&utm_campaign=rem%7Cbusinessl%7Cnorego%7Cus%7Cretargeting%7Ccorporate&utm_content=static&utm_term=S1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OFX are successful.

OFX Creative Analysis: 

OFX placed a Carousel ad in 2020-06-15-2020-06-16, and got 85 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OFX Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OFX has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OFX Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-16  2020-06-01-2020-06-05  2020-06-01-2020-06-04
During  2 days  5 days 4 days 
Like  85  0  0
Share  6  0  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. OFX ‘s Top 1 ad received 85 likes, 6 shares, 4 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OFX, helping OFX to grasp the ad data more clearly.