Top Ads on ODIS

ODIS Background Introduction:

Integrovaný dopravní systém Moravskoslezského kraje

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ODIS has been advertising and marketing on Facebook for many years. And ODIS has placed 10 of ads on the Facebook platform in the last month. In the past few years,ODIS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ODIS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ODIS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ODIS.

BigSpy

1.ODIS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ODIS  ODIS  ODIS
Page Categories  Charter Bus Service  Charter Bus Service  Charter Bus Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ODIS Marketing Objectives Analysis: 

ODIS has been operating in Charter Bus Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ODIS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ODIS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dny ODIS / 2019  ODIS ODIS 
Ad Copy Text  První ročník Dnů Odis je za námi. Navštívili jsme města #Ostrava #FrydekMistek #Karvina #Orl...  Ročně přepravíme 120 944 596 cestujících a máme 3301 autobusových a 184 vlakových zastávek...  Ročně přepravíme 120 944 596 cestujících a máme 3301 autobusových a 184 vlakových zastávek...
Link Description  První ročník Dnů Odis je za námi. Navštívili jsme města #Ostrava #FrydekMistek #Karvina #Orlova #NovyJicin #Koprivnice #FrenstatpR #Pribor #CeskyTesin #Studenka #Odry a potkali se s více než 2000 cestujícími, kterým jsme podali informace, uvařili kávu a nebo jim dali dárek z naší kolekce #CestouNecestou. Děkujeme za obrovský zájem.... #ToJeOdis  Integrovaný dopravní systém Moravskoslezského kraje  Integrovaný dopravní systém Moravskoslezského kraje
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA    LIKE_PAGE  LIKE_PAGE
Text Word Count 368  374  374
Like 124  210  18

ODIS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ODIS Top 1 ads got 124 likes. ODIS uses a sentence with the finishing touch title: “Dny ODIS / 2019”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ODIS shared 368 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ODIS should continue to optimize the ad content.

3.ODIS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-11-28-2019-12-21  2019-03-28-2019-04-25  2019-03-28-2019-04-25
Landing Page Link  https://www.facebook.com/1682782278616121/posts/2642279295999743/  https://www.facebook.com/1682782278616121/posts/2439595339601474/   https://www.facebook.com/1682782278616121/posts/2439595489601459/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ODIS are successful.

ODIS Creative Analysis: 

ODIS placed a Image ad in 2019-11-28-2019-12-21, and got 124 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ODIS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Czech  Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ODIS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ODIS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-28-2019-12-21  2019-03-28-2019-04-25  2019-03-28-2019-04-25
During  24 days  29 days 29 days 
Like  124  210  18
Share  6  0  0
Comment  1  2  0

Advertising effectiveness is a direct manifestation of advertising. ODIS ‘s Top 1 ad received 124 likes, 6 shares, 1 comments in just 24 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ODIS, helping ODIS to grasp the ad data more clearly.