Top Ads on OCBC Bank

OCBC Bank Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OCBC Bank has been advertising and marketing on Facebook for many years. And OCBC Bank has placed 157 of ads on the Facebook platform in the last month. In the past few years,OCBC Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OCBC Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OCBC Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OCBC Bank.

BigSpy

1.OCBC Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OCBC Bank  OCBC Bank  OCBC Bank
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OCBC Bank Marketing Objectives Analysis: 

OCBC Bank has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OCBC Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OCBC Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Life In A Pandemic: Technology And Data Security | On The Mic with Yahoo Singapore  OCBC Bank OCBC Bank 
Ad Copy Text  Concerned that your personal data might be used for surveillance purposes via contact tracing apps? ...  Embark on a gastronomical adventure with these irresistible dining deals, delivered to you free of c...  There’s S$50,000 worth of FairPrice vouchers to be won in the #OCBCFrequentSpenderDraw! Get one ch...
Link Description  Episode 4: Ken Wong (OCBC)  N/A  N/A
Website Link  shows.acast.com  ad.doubleclick.net  ad.doubleclick.net
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 274  176  368
Like 8  3  37

OCBC Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OCBC Bank Top 1 ads got 8 likes. OCBC Bank uses a sentence with the finishing touch title: “Life In A Pandemic: Technology And Data Security | On The Mic with Yahoo Singapore”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OCBC Bank shared 274 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OCBC Bank should continue to optimize the ad content.

3.OCBC Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-16-2020-06-19  2020-06-15-2020-06-18  2020-05-30-2020-06-18
Landing Page Link  https://shows.acast.com/on-the-mic-with-yahoo-singapore/episodes/life-in-a-pandemic-technology-and-data-security  https://www.ocbc.com/personal-banking/cards/card-promotions.page?p=1&main=dining&cat=advanceorder,orderatoutlets&cid=Mass:Cards:Generic:OC0056-Dining-Usage-Campaign:Jun2020:social:GCADSGSTRUTNCA2776SGMPCRFBK18801:FB-IG:RTG-CA:Frame4:Carousel:Dining_Usage-Mastercard_Revised   https://www.ocbc.com/personal-banking/campaign/frequent-spender-draw.page?cid=Mass:Cards:Generic:OC0069-Cross-Category-Campaign:Jun2020:social:GCADSGSTRUTNCF0036SGMPCRFBK19001:FB:RTG-CA:Frame1:Carousel:Generic_Usage

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OCBC Bank are successful.

OCBC Bank Creative Analysis: 

OCBC Bank placed a Image ad in 2020-06-16-2020-06-19, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OCBC Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  Somali  Somali

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OCBC Bank has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OCBC Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-15-2020-06-18  2020-05-30-2020-06-18
During  4 days  4 days 20 days 
Like  8  3  37
Share  0  0  4
Comment  0  1  3

Advertising effectiveness is a direct manifestation of advertising. OCBC Bank ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OCBC Bank, helping OCBC Bank to grasp the ad data more clearly.