Top Ads on OCA

OCA Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

OCA has been advertising and marketing on Facebook for many years. And OCA has placed 130 of ads on the Facebook platform in the last month. In the past few years,OCA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for OCA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for OCA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from OCA.

BigSpy

1.OCA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  OCA  OCA  OCA
Page Categories  Product/Service  Restaurant  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

OCA Marketing Objectives Analysis: 

OCA has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. OCA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.OCA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ซ่อมไอโฟน(ทุกรุ่น)  Trabalhando de casa? Peça Oca. ¡Ingresá ahora! 
Ad Copy Text  ‼️พิกัด ข้างบิ๊กคิง บางใหญ่ จ.นนทบุร...  E aí, você tá podendo trabalhar de casa? Clique em Saiba mais, dê o descanso merecido e peça u...  ¡Conocé todos los detalles de tu tarjeta a través de Mi Cuenta de manera muy sencilla!
Link Description  N/A  Acesse nosso cardápio online e faça seu pedido de delivery online.  N/A
Website Link  www.facebook.com  www.vivaoca.com  mobile.oca.com.uy
CTA  MESSAGE_PAGE  LEARN_MORE  WATCH_MORE
Text Word Count 1131  143  89
Like 355  1  587

OCA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. OCA Top 1 ads got 355 likes. OCA uses a sentence with the finishing touch title: “ซ่อมไอโฟน(ทุกรุ่น)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. OCA shared 1131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. OCA should continue to optimize the ad content.

3.OCA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-06-2020-06-16  2020-05-25-2020-06-13  2020-04-01-2020-06-11
Landing Page Link  https://www.facebook.com/118546021987731/posts/963850620790596/  https://www.vivaoca.com/?utm_source=facebook&utm_medium=social&utm_campaign=%5BConvers%C3%A3o%5D%5BFim+de+Funil%5D+Novo+Delivery&utm_content=Facebook_Mobile_Feed&fbclid=IwAR3KhBWG8eq4Ck-T8N3O3wc9u-V_RstLGA6RJ9kW4_BMFns24INkcIHq4TI   https://mobile.oca.com.uy/Promociones/CanalesDigitales.aspx?utm_source=fbk&utm_medium=mpg&utm_campaign=2004DigitalizacionFBIGL2MWF-fbklpage-appt-2-ext&utm_content=-wf-link_ad_2_mob

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by OCA are successful.

OCA Creative Analysis: 

OCA placed a Video ad in 2020-06-06-2020-06-16, and got 355 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.OCA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Uruguay
Language  Thai  Portuguese  Filipino

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

OCA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.OCA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-06-2020-06-16  2020-05-25-2020-06-13  2020-04-01-2020-06-11
During  11 days  20 days 72 days 
Like  355  1  587
Share  11  0  157
Comment  36  0  129

Advertising effectiveness is a direct manifestation of advertising. OCA ‘s Top 1 ad received 355 likes, 11 shares, 36 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for OCA, helping OCA to grasp the ad data more clearly.